In this newly created position, Gazagnes is responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in France and Spain, and also integrate Icebreaker´s global efforts around retail and eCommerce to provide an integrated approach in these markets. He will be based from Icebreaker’s newly expanded office in Annecy, France.
“Benoit brings more that 20 years of brand management in Europe to Icebreaker. From general to specialized distribution, he always succeeded in settling strong and long-lasting business relationships with the partners and customers,” said Max Hofbauer, General Manager – Europe of Icebreaker.
“He has achieved great results with the premium brands he had to develop, and we look forward to him applying his leadership skills and experience to further promoting Icebreaker in Europe.”
“Icebreaker is a revolutionary brand with a large and increasing number of opportunities for business growth and synergy across Europe. I am excited to be joining the team and helping bring it to the next level in the French and Spanish markets,” said Gazagnes.
Gazagnes comes to Icebreaker from Petzl, the manufacturer of climbing and work-at-height equipment and headlamps, where he was Sales Manager for Pro and Sport Market for nine years.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid-layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.
Apparel/Garments | On 25th Jun 2017
Adobe has released its first Digital Price Index for apparels,...
Textiles | On 25th Jun 2017
First Insight, a technology company transforming how retailers make...
‘Portugal is taking away a major share of the mill made sector.’
Fashion shows are also encouraging and highlighting sustainable fashion
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Apparel/Garments | On 23rd Jun 2017