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Dufry bags license to sell World Cup gear at stadiums
Feb '13
Dufry Sports is the operator of FIFA Confederations Cup Brazil 2013 and FIFA World Cup Brazil 2014, with points of sales at all stadiums of these two events, both this year and in 2014, according to an agreement signed with Globo Marcas, Master Licensee in the Brazilian territory.

Upon commenting on the signing of the agreement, Dufry do Brasil President, Humberto Mota, said: “By signing this agreement, Dufry Sports consolidates its position in the retail market of sports goods, especially when it comes to major events.

In the 2007 Pan American games, we were chosen to market items licensed by the Olympic Committee. Dufry Sports also performed such a mission successfully at the Military World Games.

Now we will market the Official Products licensed by FIFA, both in the Confederations Cup, this year, and in the 2014 World Cup.

We are proud of actively participating in these Major Events, in line with Dufry Policy: “Think Globally, act Locally.”

The agreement further ensures the opening of official stores at domestic and international airports and official stores in the cities where the events will take place.

Dufry Sports operated the official store at the draw for the grouping of the FIFA Confederations Cup 2013, in São Paulo. In addition to t-shirts and souvenirs, the competition’s official ball was sold first hand, soon after its launch.

Established in 2007, Dufry Sports is in charge of selling official sports-related products with innovation and credibility.  The brand’s first participation in tournaments was Rio 2007 Pan American Games, with 72 stores at all the event’s sports facilities, and a Megastore in Copacabana beach, selling more than 500 licensed products that were a sales and customer satisfaction success.

Since then, Dufry Sports has been present as the official store of other major sports events, such as Stock Car (Brazil’s largest category of car racing), Rio Military World Games 2011, Novo Basquete Brasil – NBB, and in a series of street running events, such as São Silvestre, São Paulo Marathon, Rio Half Marathon and Volta da Pampulha Running Event.

After five years of great success of Dufry Sports’ pop up stores in Brazil, the brand has hired a technology and innovation company to develop a concept of special stores for sports fans, which will be launched in early 2013 with the opening of two physical stores in Brazil’s two main domestic airports: Congonhas and Santos Dumont.

The Congonhas unit in Sao Paulo will offer products related to a broad universe of sports, whereas the brand’s branch at the Santos Dumont Airport in Rio de Janeiro will offer only theme products linked to car racing.


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