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China will soon replace Germany as H&M’s largest market

February 07, 2013 (Sweden)

China is set to overtake Germany as the largest market for Hennes & Mauritz (H&M), the world’s second-largest apparel retailer.
 
It is because the pace of new store opening by H&M in China is faster than in any other country, Karl-Johan Persson, CEO of the Swedish company, said in a recent interview, Bloomberg reported.
 
In 2012, H&M opened 52 outlets in China, compared to 22 stores in Germany, taking the tally of H&M stores in Germany to 406.
 
Mr. Presson said while China’s economy is growing rapidly, Europe is passing through a difficult economic situation, which has impacted private consumption and spending.
 
The demand for clothing in Europe has declined and H&M’s sales have been seriously impacted in Germany, Greece, Spain, Portugal, the Netherlands, Switzerland and Italy, he said.
 
H&M is mulling on opening stores in Argentina, Brazil, Colombia and India, while the European demand recovers, he added.
 

Fibre2fashion News Desk - India
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