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Visitors from 109 countries visit ISPO Munich
Feb '13
81,000 visiting business professionals from 109 countries visited ISPO MUNICH 2013 from February 3rd to 6th. This represents four percent more than in 2012. 66 percent of the visitors hailed from abroad, the majority from Italy, Austria, Switzerland, France and Great Britain. Klaus Dittrich, Chairman & CEO of Messe München International, emphasizes: “We experienced the strongest increase from Europe and Asia. We were extremely pleased that Spain has rejoined the list of winners and made the jump back into the top ten countries.”

On the exhibitor side ISPO MUNICH also experienced new growth: 2,481 exhibitors from 52 countries (prior year: 2,344/51) presented their latest products. The net exhibit space increased by 430 square meters to 103,220 square meters total. This represents a new record for all relevant trade show statistics and once again validates its role as the leading international platform for the entire sports business.

The atmosphere was very positive during the four event days. About 74 percent of the visitors rated ISPO MUNICH 2013 as excellent to very good; another 24 percent rated the show as good. The positive results in 2012 for sports retail in particular created an upbeat outlook for the future. One of the primary reasons for this progress is that sports have gained enormous relevance in the health market. The 2nd ISPO Health Forum, held on February 5th at the International Congress Center Munich (ICM), also confirmed this development.

When asked about their prognosis for the next twelve months, 45 percent of the visitors stated that ISPO MUNICH will continue to gain importance; 50 percent indicated that the trade show will maintain its high level of importance.

The new service offers also received positive feedback: the online platform ISPO CONNECT, simplifying contacts and networking between exhibitors and visitors ahead of the show, received a very good to good rating from 89 percent of the polled. 93 percent rated the ISPO AWARD, the sports industry’s seal of quality, very good to good. And the new education platform ISPO Academy received a very good to good rating from 86 percent of visitors.

Klaus Dittrich is pleased with these results: “This allows us to face the future with confidence. Our goal is a strong, further development as a year round full-service provider for the sports industry, to network expertise from all over the world throughout the year, and actively endorse developments and trends in the sports business.”

About Messe München International

Managing close to 40 trade expositions for industrial, consumer goods, and new technology in Munich alone, Messe München International (MMI) is one of the world’s leading exposition companies. More than 30,000 exhibitors from over 100 countries, and more than two million visitors from over 200 countries participate in the events at the Munich Trade Fair Center, the ICM – International Congress Center Munich, and at the M,O,C, Event and Order Center every year.

The leading international trade shows by Messe München International are FKM-certified, meaning that exhibitor and visitor numbers as well as exhibit space data are evaluated according to uniform standards and attested by an independent auditor.

Messe München International

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