Home / Knowledge / News / Apparel/Garments / Nike unveils Dri-Fit kit for Peruvian club soccer team
Nike unveils Dri-Fit kit for Peruvian club soccer team
11
Feb '13
Nike Football unveiled Alianza Lima's new kit, showcasing the iconic club’s blue and white colors. The New Jersey captures the design and tradition of the team’s glory days in the late ‘70s, when it became an inter-regional champion in 1977 and won the Copa Libertadores semifinal the following year, boasting notable players such as Cubillas, Sotil, Cueto, Velásquez and Duarte.

The new kit is inspired by the passion of blanquiazul fans. Designed using 100 percent polyester, the kit features Nike Dri-FIT technology, which helps keep players dry and comfortable by wicking perspiration from the skin.

Fans played a unique part in the kit’s unveiling. A bus packed with supporters departed from a Nike store in downtown Lima, and fans showed their support via Twitter as they drove to the venue where the kit was unveiled to media. The tag #AvanzaAlianza (“Move on Alianza”) became a trending topic shortly after the campaign was launched thanks to fans’ participation.

Alianza Lima is the oldest and most popular club in the Peruvian First Division. The club has won 23 league titles. Alianza last won the League championship in 2006 and came in as runner-up in the 2009 and 2011 editions of the tournament.

The new jersey is available in Nike stores, Marathon Sports, key department stores and at key retailers.

Nike


Must ReadView All

Textiles | On 31st May 2016

US textile & apparel imports dip 2.55% in Jan-March

The import of textiles and apparel by United States dropped 2.55 per...

Textiles | On 31st May 2016

FICCI forecasts 7.7% GDP growth for Indian economy in FY17

The results of latest round of the Federation on Indian Chambers of...

Textiles | On 31st May 2016

Shaoxing to be China’s largest textile recycling base

Shaoxing city in eastern China’s Zhejiang province is all set to...

Interviews View All

Victor Chao
Esmetex

Could you describe the global market for sportswear? Which are the...

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Evelyne Cholet
UCMTF

Which regions are the largest importers of French textile machines? What...

Eric Scholler
Groz-Beckert

<b><i>The Indian market has huge potential in technical textiles, and by...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search