Home / Knowledge / News / Apparel/Garments / Nike unveils Dri-Fit kit for Peruvian club soccer team
Nike unveils Dri-Fit kit for Peruvian club soccer team
11
Feb '13
Nike Football unveiled Alianza Lima's new kit, showcasing the iconic club’s blue and white colors. The New Jersey captures the design and tradition of the team’s glory days in the late ‘70s, when it became an inter-regional champion in 1977 and won the Copa Libertadores semifinal the following year, boasting notable players such as Cubillas, Sotil, Cueto, Velásquez and Duarte.

The new kit is inspired by the passion of blanquiazul fans. Designed using 100 percent polyester, the kit features Nike Dri-FIT technology, which helps keep players dry and comfortable by wicking perspiration from the skin.

Fans played a unique part in the kit’s unveiling. A bus packed with supporters departed from a Nike store in downtown Lima, and fans showed their support via Twitter as they drove to the venue where the kit was unveiled to media. The tag #AvanzaAlianza (“Move on Alianza”) became a trending topic shortly after the campaign was launched thanks to fans’ participation.

Alianza Lima is the oldest and most popular club in the Peruvian First Division. The club has won 23 league titles. Alianza last won the League championship in 2006 and came in as runner-up in the 2009 and 2011 editions of the tournament.

The new jersey is available in Nike stores, Marathon Sports, key department stores and at key retailers.

Nike

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X