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Nike unveils Dri-Fit kit for Peruvian club soccer team

February 11, 2013 (Peru)

Nike Football unveiled Alianza Lima's new kit, showcasing the iconic club’s blue and white colors. The New Jersey captures the design and tradition of the team’s glory days in the late ‘70s, when it became an inter-regional champion in 1977 and won the Copa Libertadores semifinal the following year, boasting notable players such as Cubillas, Sotil, Cueto, Velásquez and Duarte.

The new kit is inspired by the passion of blanquiazul fans. Designed using 100 percent polyester, the kit features Nike Dri-FIT technology, which helps keep players dry and comfortable by wicking perspiration from the skin.

Fans played a unique part in the kit’s unveiling. A bus packed with supporters departed from a Nike store in downtown Lima, and fans showed their support via Twitter as they drove to the venue where the kit was unveiled to media. The tag #AvanzaAlianza (“Move on Alianza”) became a trending topic shortly after the campaign was launched thanks to fans’ participation.

Alianza Lima is the oldest and most popular club in the Peruvian First Division. The club has won 23 league titles. Alianza last won the League championship in 2006 and came in as runner-up in the 2009 and 2011 editions of the tournament.

The new jersey is available in Nike stores, Marathon Sports, key department stores and at key retailers.


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