Home / Knowledge / News / Apparel/Garments / New Era unveils light weight & moisture wicking caps
New Era unveils light weight & moisture wicking caps
12
Feb '13
New Era, the official on-field cap for Major League Baseball (MLB), announced the launch of the Diamond Era 59FIFTY, the brand-new Authentic Collection cap that will be worn by all MLB clubs starting with the 2013 Spring Training season.  The MLB Diamond Era 59FIFTY marks the next evolution of the baseball cap and will usher in a new chapter for sport performance and fashion. The collection will be available for purchase on MLB.com and at Spring Training sites on February 22, 2013.

The Diamond Era 59FIFTY introduces a new level of performance headwear to Major League clubs.  Diamond Era incorporates new NE TECH performance technology ultimately providing players with revolutionary light weight, moisture wicking caps.  Also, the Diamond Era 59FIFTY features different logos and/or color combinations worn by MLB clubs, ultimately providing fans with exciting new looks for their favorite club.

Fans can expect to see the Diamond Era 59FIFTY throughout the entire baseball season, starting with Spring Training and during Batting Practice.

"New Era continues to raise the bar in performance headwear and we are excited to introduce the Diamond Era Collection as our most innovative product offering yet," said Todd Sokolowski, Sr. Director of On-Field Product for New Era. "We've already received great feedback and we're all eager to share the collection with baseball fans everywhere."

"Many of these new caps feature popular designs that will be appearing on an on-field cap for the first time ever, so we expect them to be well-received by fans," said Ryan Samuelson , Director of Licensing for Major League Baseball. "The caps will also be more popular among players due to the advanced technology and increased moisture wicking."

Always at the forefront of innovation, the 59FIFTY is infused with the latest NE TECH materials to keep players cool and dry on the field of play.  Made with a new state-of-the art performance diamond print fabric, the first-class Diamond Era 59FIFTY is lighter for increased breathability.  The premier cap also features SOLAREA, 50+ UV protection that helps deflect the sun's unforgiving rays and COOLERA technology that wicks away sweat to keep players comfortable and dry, allowing them to focus on optimal performance.

ABOUT NEW ERA

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG" - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.

New Era

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search