Home / Knowledge / News / Apparel/Garments / Cherokee now on China's largest portal Tmall.com
Cherokee now on China's largest portal Tmall.com
12
Feb '13
Cherokee Inc. a global marketer of style-focused lifestyle brands, announced that through its partnership with RT Mart, one of the leading and fastest growing retailers in China, that it has launched an online Cherokee store on China’s largest e-commerce website, Tmall.com. Cherokee will join the ranks of Gap, UNIQLO, Adidas, Levi’s and many other leading brands who have all opened retail storefronts on Tmall.com.

Cherokee’s affordable fashion lifestyle products were first introduced in China by RT Mart in April 2010 and are currently featured in 221 RT Mart stores throughout the country. RT Mart now joins other leading retailers leveraging the fast growing e-commerce movement in China by offering Cherokee men’s, women’s, and children’s apparel online at http://cherokee.tmall.com. Additional categories may be added to the online flagship storefront in the future.

Cherokee lifestyle-branded products are sold in over 40 countries worldwide with global retail sales approaching $2 billion. This success has in large part been driven by retail partners, like RT Mart, that focus on the regional requirements and needs of their consumers. Cherokee and RT Mart have identified that in order to address the ever-changing and developing Chinese consumer’s needs it is essential that they offer an e-commerce solution that provides affordable, high-quality products to consumers of all ages.

“The expansion with Tmall.com is another exciting step in the evolution towards establishing the Cherokee brand amongst Chinese consumers,” said Henry Stupp, Chief Executive Officer of Cherokee. “RT Mart is an exceptional brick-and-mortar retail partner and Tmall is a clear leader in China’s internet retail space. Their combined efforts, along with Cherokee’s top-quality, affordable lifestyle products, will enable us to interact directly with Chinese consumers as well as quickly respond to our Chinese consumers’ needs while simultaneously positioning the Cherokee brand for long-term growth.”

RT Mart President, Peter Huang, furthered Mr. Stupp’s sentiments. “The launch of the Cherokee online flagship store on Tmall.com is a very important milestone for both RT Mart and Cherokee. Since its launch in our stores in 2010, the Cherokee brand has been a great success, providing the Chinese consumer with truly differentiated, casual, comfortable products that stand apart from clothing lines sold in other hypermarkets. Now with an online Cherokee flagship store we will be able to expand our customer base as well as continue to enhance and grow the Cherokee brand in China.”

About Tmall.com

China's leading B2C shopping destination for quality, brand-name goods launched by Taobao in April 2008, Tmall.com is an online shopping landmark in China with an extensive brand selection. An open business-to-consumer (B2C) platform, Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China.

Cherokee

Must ReadView All

Apparel/Garments | On 23rd Mar 2017

UK's National Living Wage to be £7.50 from April 2017

The National Living Wage in the UK for workers aged 25 and above is...

Textiles | On 23rd Mar 2017

Trutzschler launches Toyota-Truetzschler comber machine

Trutzschler, one of the world's leading textile machinery...

Jeff Bezos (L) and Amancio Ortega. Courtesy: Forbes

Apparel/Garments | On 23rd Mar 2017

Amazon founder Jeff Bezos is world's 3rd richest man

The biggest gainer and the third richest man on the Forbes' 31st...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search