Home / Knowledge / News / Apparel/Garments / Puma launches 'Cradle to Cradle' certified apparels
Puma launches 'Cradle to Cradle' certified apparels
18
Feb '13
Global Sportlifestyle company PUMA launches InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified [CM] Basic" certification. PUMA's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company. 

"PUMA's Cradle to Cradle Certified[CM] Basic InCycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice. The InCycle Basket and Basket Tee Biodegradable have been analyzed as part of PUMA's first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts" said Reiner Hengstmann , Global Director of PUMA Safe.

The PUMA InCycle Collection was born from PUMA's challenge to produce a fully recyclable or biodegradable collection as part of the learning journey to improve the sustainability of its products. PUMA collaborated with EPEA, to develop the collection, whose mission it is to help companies fulfill the Cradle to Cradle Products Innovation Institute's criteria for the design of ecologically and intelligently designed products.

All products in the InCycle collection have been certified by the Cradle to Cradle Products Innovation Institute, whose mission is to provide a continuous improvement quality program to guide product manufacturers and designers in making safe and healthy products for our world.

Cradle to Cradle has created a rigorous certification program that rates products against five sustainability factors:
1) The use of environmentally safe and healthy materials;
2) Design for material reutilization including recycling and composting;
3) Renewable energy and management of carbon;
4) Water stewardship; and
5) Social fairness.                                   

"We are delighted to have PUMA, such a powerful global brand, showing consumers and industry peers exactly what is possible through the adoption of the Cradle to Cradle Certified Products Program," said Bridgett Luther , President of the Cradle to Cradle Products Innovation Institute. "PUMA's InCycle Collection raises the bar on what consumers can expect and what the apparel and textiles industries can deliver: products that are not only a delight to use and wear and but are also designed from the start to have a positive environmental footprint as they biodegrade safely to soil and are returned to industry as a valuable resource."

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search