Home / Knowledge / News / Apparel/Garments / Puma launches 'Cradle to Cradle' certified apparels
Puma launches 'Cradle to Cradle' certified apparels
18
Feb '13
Global Sportlifestyle company PUMA launches InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified [CM] Basic" certification. PUMA's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company. 

"PUMA's Cradle to Cradle Certified[CM] Basic InCycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice. The InCycle Basket and Basket Tee Biodegradable have been analyzed as part of PUMA's first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts" said Reiner Hengstmann , Global Director of PUMA Safe.

The PUMA InCycle Collection was born from PUMA's challenge to produce a fully recyclable or biodegradable collection as part of the learning journey to improve the sustainability of its products. PUMA collaborated with EPEA, to develop the collection, whose mission it is to help companies fulfill the Cradle to Cradle Products Innovation Institute's criteria for the design of ecologically and intelligently designed products.

All products in the InCycle collection have been certified by the Cradle to Cradle Products Innovation Institute, whose mission is to provide a continuous improvement quality program to guide product manufacturers and designers in making safe and healthy products for our world.

Cradle to Cradle has created a rigorous certification program that rates products against five sustainability factors:
1) The use of environmentally safe and healthy materials;
2) Design for material reutilization including recycling and composting;
3) Renewable energy and management of carbon;
4) Water stewardship; and
5) Social fairness.                                   

"We are delighted to have PUMA, such a powerful global brand, showing consumers and industry peers exactly what is possible through the adoption of the Cradle to Cradle Certified Products Program," said Bridgett Luther , President of the Cradle to Cradle Products Innovation Institute. "PUMA's InCycle Collection raises the bar on what consumers can expect and what the apparel and textiles industries can deliver: products that are not only a delight to use and wear and but are also designed from the start to have a positive environmental footprint as they biodegrade safely to soil and are returned to industry as a valuable resource."

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search