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Yatra among 20 handpicked lines to feature at Savannah

February 18, 2013 (United States Of America)

The Yatra Collection is pleased to announce it is among 20 hand-picked vendors selected to participate in the second annual The Market at 3 West Ridge in Savannah, Ga.

The showcase is Feb 19 to 20 at St. Peter’s Episcopal Church at 3 West Ridge Road in Savannah.

“This is a great venue and it does meet our mission of giving back to the community,” said Gayatri Khosla, who worked with Rati Bahadur to co-found the Yatra Collection, an independent fashion label featuring an artistic line of India-inspired apparel and accessories.

Yatra, in Hinduism and other Indian traditions, means journey, or procession. And that’s what the collection has been for Khosla and Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.

The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring. It pays homage to the India of Khosla and Bahadur’s grandmothers, but with a contemporary edge.

“We like our clothes to represent the vibrancy of everyday India,” Bahadur said. “We do not decide on a color palette until we are in India and absorb inspiration from the teaming groups on the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.”

The current line includes, among other pieces, hand beaded tunics, hand dyed stoles with suede fringe, hand crafted jewelry and stoles detailed with the borders of heirloom saris.

“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Bahadur. “We design and work with skilled artisans to put together a collection a few times each year. It’s an honor to support and work with a diverse group of women and men artisans in India who in turn support their extended families and local communities.”

The Market at 3 West Ridge benefits the neediest and most deserving Savannah children” according to event organizers. “All admission fees, sponsorships, donations and sales proceeds from this exciting and unique event will be donated to two charitable organizations, Horizons Savannah and Park Place Outreach.”

“We have participated in various church, school, community improvement and Junior League bazaar initiatives around the country,” Khosla said. “We are very excited to continue to expand our exposure in the south. Our journey – or Yatra – has now allowed us to travel as far north as Rhode Island and later this month we head to South Florida.”

ABOUT THE YATRA COLLECTION: WOMEN WITH A MISSION

Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.

They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.


The Yatra Collection
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