Fashion etailer Zalando sales skyrocket 125% in 2012

Zalando successfully enters seven new markets and continues to invest in assortment, proprietary logistics and IT

In 2012, Zalando not only invested into seven new countries, but also built new capabilities to assure sustainable structures and further enhance customer satisfaction. As a result, more than ten million customers have ordered fashion at Zalando until today. The e-commerce company continued to extend its assortment, which now offers customers to choose of more than 150,000 styles from current collections offered by more than 1,500 brands

“It’s our goal to be the preferred online shop for fashion and shoes in each of our European markets. To keep growing at this speed, we continued to improve our offer to the customer by extending our brand portfolio to an incomparably international selection along all categories in fashion, shoes and sports. We broadened our in-house designed labels, and engaged more shops in the partner program adding to a better availability and broader selection,” said David Schneider, Founder and Managing Director at Zalando.

“Our goal is to keep focus on the best fashion offer, the most advanced technology with great functionality of our web shop and proprietary logistic infrastructure enabling fast delivery and excellent service. We do not only want to grow fast, but also to become better in what we deliver to our customers.”

In order to further improve convenience, investments were made into building in-house logistics competence, launching one of the largest European fulfillment centers in Erfurt/Germany. The same applied in the field of IT, where Zalando built one of Europe’s largest technology teams with about 300 IT specialists.

About Zalando

Zalando is Europe’s leading online retailer for shoes and fashion. Its extensive selection for women, men and children ranges from popular high street brands to much sought-after designer labels from over 1,500 different international brands. Exclusive accessories, beauty essentials and sportswear make up Zalando’s wide range of products. A combina-tion of unique services: free delivery and returns, a free service hotline and a 30 day returns policy make online shopping at Zalando an easy and secure shopping experience.

With its own fashion blog, Facebook and Twitter accounts, Zalando provides customers with current fashion trends, product updates and news about the company. The company was founded in 2008 by Robert Gentz and David Schneider, and its headquarters are located in Berlin. Following on from its success in the German market, Zalando entered Austria in 2009 as first international market.

The Netherlands and France followed in 2010. Italy, Great Britain and Switzerland opened its shops in 2011. In 2012 alone, Zalando has gone live in Sweden, Belgium, Spain, Denmark, Finland, Poland and Norway.

Zalando