Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger opens flagship store in Los Angeles
Tommy Hilfiger opens flagship store in Los Angeles
22
Feb '13
Tommy Hilfiger is pleased to announce the opening of its West Coast flagship, located at the corner of Robertson and Beverly Boulevards.  The new flagship is an important step in reestablishing the brand in the LA market.

“I love LA. The city is an iconic U.S. destination and the new West Coast flagship celebrates the brand’s long history of involvement and collaboration in art and entertainment,” said Tommy Hilfiger. 

“Robertson Boulevard is the perfect home for all our collections.  LA’s unique style embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy.”

To celebrate both the brand in LA and the P.S. ARTS collaboration, Tommy Hilfiger hosted a two-tiered event on February 13th.  A mix of fashion influencers and LA notables joined Tommy for cocktails at the expansive new Robertson Boulevard flagship, where they enjoyed Drew Barrymore’s eponymously named Pinot Grigio.

Following the store event guests were given signature Tommy Hilfiger leather wristbands to attend an exclusive after party at an undisclosed location in West Hollywood.  As guests entered the private club they were ushered into a digital installation of Tommy Hilfiger’s Fall 2013 Men’s and Women’s fashion shows – presented on the runway during New York Fashion Week just days before.

Tommy Hilfiger introduced a special appearance by friend, mother, philanthropist and performer Alicia Keys.  The evening included a surprise performance by Guns N’ Roses with vocalist Axl Rose, one of Tommy’s favorite artists and friends.

The event was the culmination of a dedicated LA marketing takeover that included a unique advertising campaign featuring a play on the iconic “Hollywood” sign and The Hilfigers from the Spring 2013 collections.  The Hilfigers flew into LA to celebrate the West Coast flagship opening, wearing looks from the new campaign on the red carpet.

In honor of the new flagship opening, The Tommy Hilfiger Corporate Foundation is proud to also announce its partnership with P.S. ARTS and commitment to endow and develop a multi-year arts education curriculum in two schools in the Los Angeles school district, Walgrove Elementary School and Grand View Elementary.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. 

The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance.  Merchandise under the Tommy Hilfiger brands is available to consumers worldwide throughan extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

Tommy Hilfiger


Must ReadView All

Textiles | On 28th May 2016

US to rethink on inclusion of Indian PET in GSP

With the US set to rethink the inclusion of polyethylene...

Textiles | On 28th May 2016

China’s textile exports marginally down in Jan-April

The exports of textiles and apparel from China dropped marginally...

Textiles | On 28th May 2016

MMF sector seeks anti-dumping duty on Chinese fabrics

Reeling under the impact of cheap Chinese fabrics, Surat’s textile...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

How was your experience of a collaborative stall at ITMA 2015? Please...

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Dharmendra Shah
Ozone PB Spintex Limited

How has the Indian spinning industry fared in the last two years? What...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search