Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger opens flagship store in Los Angeles
Tommy Hilfiger opens flagship store in Los Angeles
22
Feb '13
Tommy Hilfiger is pleased to announce the opening of its West Coast flagship, located at the corner of Robertson and Beverly Boulevards.  The new flagship is an important step in reestablishing the brand in the LA market.

“I love LA. The city is an iconic U.S. destination and the new West Coast flagship celebrates the brand’s long history of involvement and collaboration in art and entertainment,” said Tommy Hilfiger. 

“Robertson Boulevard is the perfect home for all our collections.  LA’s unique style embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy.”

To celebrate both the brand in LA and the P.S. ARTS collaboration, Tommy Hilfiger hosted a two-tiered event on February 13th.  A mix of fashion influencers and LA notables joined Tommy for cocktails at the expansive new Robertson Boulevard flagship, where they enjoyed Drew Barrymore’s eponymously named Pinot Grigio.

Following the store event guests were given signature Tommy Hilfiger leather wristbands to attend an exclusive after party at an undisclosed location in West Hollywood.  As guests entered the private club they were ushered into a digital installation of Tommy Hilfiger’s Fall 2013 Men’s and Women’s fashion shows – presented on the runway during New York Fashion Week just days before.

Tommy Hilfiger introduced a special appearance by friend, mother, philanthropist and performer Alicia Keys.  The evening included a surprise performance by Guns N’ Roses with vocalist Axl Rose, one of Tommy’s favorite artists and friends.

The event was the culmination of a dedicated LA marketing takeover that included a unique advertising campaign featuring a play on the iconic “Hollywood” sign and The Hilfigers from the Spring 2013 collections.  The Hilfigers flew into LA to celebrate the West Coast flagship opening, wearing looks from the new campaign on the red carpet.

In honor of the new flagship opening, The Tommy Hilfiger Corporate Foundation is proud to also announce its partnership with P.S. ARTS and commitment to endow and develop a multi-year arts education curriculum in two schools in the Los Angeles school district, Walgrove Elementary School and Grand View Elementary.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. 

The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance.  Merchandise under the Tommy Hilfiger brands is available to consumers worldwide throughan extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

Tommy Hilfiger


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search