Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger opens flagship store in Los Angeles
Tommy Hilfiger opens flagship store in Los Angeles
22
Feb '13
Tommy Hilfiger is pleased to announce the opening of its West Coast flagship, located at the corner of Robertson and Beverly Boulevards.  The new flagship is an important step in reestablishing the brand in the LA market.

“I love LA. The city is an iconic U.S. destination and the new West Coast flagship celebrates the brand’s long history of involvement and collaboration in art and entertainment,” said Tommy Hilfiger. 

“Robertson Boulevard is the perfect home for all our collections.  LA’s unique style embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy.”

To celebrate both the brand in LA and the P.S. ARTS collaboration, Tommy Hilfiger hosted a two-tiered event on February 13th.  A mix of fashion influencers and LA notables joined Tommy for cocktails at the expansive new Robertson Boulevard flagship, where they enjoyed Drew Barrymore’s eponymously named Pinot Grigio.

Following the store event guests were given signature Tommy Hilfiger leather wristbands to attend an exclusive after party at an undisclosed location in West Hollywood.  As guests entered the private club they were ushered into a digital installation of Tommy Hilfiger’s Fall 2013 Men’s and Women’s fashion shows – presented on the runway during New York Fashion Week just days before.

Tommy Hilfiger introduced a special appearance by friend, mother, philanthropist and performer Alicia Keys.  The evening included a surprise performance by Guns N’ Roses with vocalist Axl Rose, one of Tommy’s favorite artists and friends.

The event was the culmination of a dedicated LA marketing takeover that included a unique advertising campaign featuring a play on the iconic “Hollywood” sign and The Hilfigers from the Spring 2013 collections.  The Hilfigers flew into LA to celebrate the West Coast flagship opening, wearing looks from the new campaign on the red carpet.

In honor of the new flagship opening, The Tommy Hilfiger Corporate Foundation is proud to also announce its partnership with P.S. ARTS and commitment to endow and develop a multi-year arts education curriculum in two schools in the Los Angeles school district, Walgrove Elementary School and Grand View Elementary.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. 

The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance.  Merchandise under the Tommy Hilfiger brands is available to consumers worldwide throughan extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

Tommy Hilfiger

Must ReadView All

Textiles | On 30th Sep 2016

China aims 6-7% annual output growth in textile industry

The Chinese government has set a target to achieve average annual...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Textiles | On 30th Sep 2016

South Indian mills seek cotton storage facility in Colombo

South Indian textile mills, primarily those in Tamil Nadu are looking ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Binoy Ravjani
Hero's Fashion

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search