JC Penny teams up with world's leading designers

William Rast

Founded by Justin Timberlake and childhood friend Trace Ayala, William Rast has been offering iconic and edgy clothing since 2005 – and it's now available exclusively for fashion forward men at more than 500 jcp stores and jcp.com. William Rast combines the heritage of American denim culture and biker attitude with a touch of old Hollywood, creating the brand's unique romanticized rebel.

It features an array of denim styles and premium washes as well as innovative fabrics, fits, textures and techniques. The collection also includes jackets, shirts, shorts and accessories – including wallets, belts, bags, hats and leather bracelets – all boasting quality attributes like finer yarns and genuine leather ranging in different .

Boutique collections from global designers

After a successful holiday debut, British designer Lulu Guinness is bringing her colorful, cheeky style back to jcp this spring – and in a much bigger way. On Feb. 22, customers will find LULU by Lulu Guinness handbags and fashion accessories in more than 500 stores. The pieces are fun & flirty.

Nigerian-born, London-based designer Duro Olowu is a celebrated print master who will be showcasing a multitude of patterns, hues and textures in a collection available at jcp for a limited time. Launching March 1, Duro Olowu for jcp is inspired by American classics with global flair and consists of more than 70 pieces in apparel, home and accessories.

These new additions are only the start of the exciting changes to come at jcpenney this spring. Over the next few months, customers will begin to see an entirely new transformation in Home that includes products from leading designers and experts such as Martha Stewart, Michael Graves, Jonathan Adler, Sir Terrance Conran and more.

About jcpenney

More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. boldly transforms the retail experience across 1,100 stores and jcp.com to become America's favorite store.

Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service.

JC Penny