Home / Knowledge / News / Apparel/Garments / 'Mod' style stages sartorial comeback at John Lewis
'Mod' style stages sartorial comeback at John Lewis
25
Feb '13
John Lewis reports that ‘Mod’ style is staging a sartorial comeback, with pioneers including Alexa Chung and Bradley Wiggins helping to boost the sales of Mod-inspired fashion at the department store.

Mod-style has noticed resurgence on the New York catwalks with razor sharp tailoring, cable knit sweaters and statement pea coats proving to be staples for autumn winter at Marc by Marc Jacobs and Victoria Beckham. At London Collections: Men, Tom Ford’s AW13 menswear line also harked back to the sixties, drawing on Mod sub-culture with a strong anglophile undercurrent.

John Lewis has experienced a rise in the popularity of women’s quilted jackets and the new midi heel, reminiscent of Twiggy. With the androgynous trend swinging back into full force for 2013, women’s own brand trousers are up +600% on the year and the John Lewis Collection Weekend sixties style ankle crop chino in navy is currently the best-selling style.

Menswear is also witnessing a revival of the trend with classic Mod brand Ben Sherman seeing an impressive sales uplift of +145% for spring summer 2013 compared to last year. Fred Perry has also proved exceptionally popular so far this season with an increase of +385% on last year.

Matt McCormack, Director of Buying, at John Lewis says, “Originally inspired by the American Ivy League look and European fashions, Mod style has experienced several reincarnations over the years. This season, we’re seeing our customers tap into the trend whilst putting their own contemporary spin on the style.

For example, our customers are taking a classic Mod item, such as the KIN by John Lewis Clark Delave linen double breasted jacket, and teaming it with dark, slim fitting jeans and Monk shoes, or pairing a pair of midi heel John Lewis Collection women’s toe cap slingbacks with a pair of capri pants.”

Matt McCormack continues, “Joe Casely-Hayford’s recent collection for John Lewis also attracted the attention of customers looking for a modern update. Influenced by counter culture of the 1950s such as early English Rock and Roll, the Ace Café and The 59 Club, the collection took mid-20th century influences and translated them for a 21st century audience. The heat sealed Orde Ventile Mac, along with the Gloverall Duffle coat, provides the perfect injection of Mod into any man’s wardrobe.”

From women’s pea coats and Chung-style shifts to men’s Desert boots and knitted ties – the ‘true Brit look’ is set to become the zeitgeist of 2013.The dapper style is also attracting a younger male and female fan base - with pop sensations Harry Styles and Pixie Lott often seen sporting Mod staples such as parka jackets and Chelsea boots.

John Lewis

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search