Home / Knowledge / News / Apparel/Garments / 'Mod' style stages sartorial comeback at John Lewis
'Mod' style stages sartorial comeback at John Lewis
25
Feb '13
John Lewis reports that ‘Mod’ style is staging a sartorial comeback, with pioneers including Alexa Chung and Bradley Wiggins helping to boost the sales of Mod-inspired fashion at the department store.

Mod-style has noticed resurgence on the New York catwalks with razor sharp tailoring, cable knit sweaters and statement pea coats proving to be staples for autumn winter at Marc by Marc Jacobs and Victoria Beckham. At London Collections: Men, Tom Ford’s AW13 menswear line also harked back to the sixties, drawing on Mod sub-culture with a strong anglophile undercurrent.

John Lewis has experienced a rise in the popularity of women’s quilted jackets and the new midi heel, reminiscent of Twiggy. With the androgynous trend swinging back into full force for 2013, women’s own brand trousers are up +600% on the year and the John Lewis Collection Weekend sixties style ankle crop chino in navy is currently the best-selling style.

Menswear is also witnessing a revival of the trend with classic Mod brand Ben Sherman seeing an impressive sales uplift of +145% for spring summer 2013 compared to last year. Fred Perry has also proved exceptionally popular so far this season with an increase of +385% on last year.

Matt McCormack, Director of Buying, at John Lewis says, “Originally inspired by the American Ivy League look and European fashions, Mod style has experienced several reincarnations over the years. This season, we’re seeing our customers tap into the trend whilst putting their own contemporary spin on the style.

For example, our customers are taking a classic Mod item, such as the KIN by John Lewis Clark Delave linen double breasted jacket, and teaming it with dark, slim fitting jeans and Monk shoes, or pairing a pair of midi heel John Lewis Collection women’s toe cap slingbacks with a pair of capri pants.”

Matt McCormack continues, “Joe Casely-Hayford’s recent collection for John Lewis also attracted the attention of customers looking for a modern update. Influenced by counter culture of the 1950s such as early English Rock and Roll, the Ace Café and The 59 Club, the collection took mid-20th century influences and translated them for a 21st century audience. The heat sealed Orde Ventile Mac, along with the Gloverall Duffle coat, provides the perfect injection of Mod into any man’s wardrobe.”

From women’s pea coats and Chung-style shifts to men’s Desert boots and knitted ties – the ‘true Brit look’ is set to become the zeitgeist of 2013.The dapper style is also attracting a younger male and female fan base - with pop sensations Harry Styles and Pixie Lott often seen sporting Mod staples such as parka jackets and Chelsea boots.

John Lewis

Must ReadView All

Apparel/Garments | On 29th Jul 2016

Q2FY17 income from operations triples at Dixie Group

Income from continuing operations at the Dixie Group for the second...

Courtesy: YFA Tradeshow

Textiles | On 29th Jul 2016

Chinese Pavilion to be highlight of YFA 2016 Show

A Chinese Pavilion will be the highlight of the upcoming second...

Courtesy: India ITME Society

Textiles | On 29th Jul 2016

Bangladesh hopes for better trade ties with India

Bangladesh’s Minister of State for Textiles & Jute Mirza Azam said he ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search