Home / Knowledge / News / Apparel/Garments / 'Mod' style stages sartorial comeback at John Lewis
'Mod' style stages sartorial comeback at John Lewis
25
Feb '13
John Lewis reports that ‘Mod’ style is staging a sartorial comeback, with pioneers including Alexa Chung and Bradley Wiggins helping to boost the sales of Mod-inspired fashion at the department store.

Mod-style has noticed resurgence on the New York catwalks with razor sharp tailoring, cable knit sweaters and statement pea coats proving to be staples for autumn winter at Marc by Marc Jacobs and Victoria Beckham. At London Collections: Men, Tom Ford’s AW13 menswear line also harked back to the sixties, drawing on Mod sub-culture with a strong anglophile undercurrent.

John Lewis has experienced a rise in the popularity of women’s quilted jackets and the new midi heel, reminiscent of Twiggy. With the androgynous trend swinging back into full force for 2013, women’s own brand trousers are up +600% on the year and the John Lewis Collection Weekend sixties style ankle crop chino in navy is currently the best-selling style.

Menswear is also witnessing a revival of the trend with classic Mod brand Ben Sherman seeing an impressive sales uplift of +145% for spring summer 2013 compared to last year. Fred Perry has also proved exceptionally popular so far this season with an increase of +385% on last year.

Matt McCormack, Director of Buying, at John Lewis says, “Originally inspired by the American Ivy League look and European fashions, Mod style has experienced several reincarnations over the years. This season, we’re seeing our customers tap into the trend whilst putting their own contemporary spin on the style.

For example, our customers are taking a classic Mod item, such as the KIN by John Lewis Clark Delave linen double breasted jacket, and teaming it with dark, slim fitting jeans and Monk shoes, or pairing a pair of midi heel John Lewis Collection women’s toe cap slingbacks with a pair of capri pants.”

Matt McCormack continues, “Joe Casely-Hayford’s recent collection for John Lewis also attracted the attention of customers looking for a modern update. Influenced by counter culture of the 1950s such as early English Rock and Roll, the Ace Café and The 59 Club, the collection took mid-20th century influences and translated them for a 21st century audience. The heat sealed Orde Ventile Mac, along with the Gloverall Duffle coat, provides the perfect injection of Mod into any man’s wardrobe.”

From women’s pea coats and Chung-style shifts to men’s Desert boots and knitted ties – the ‘true Brit look’ is set to become the zeitgeist of 2013.The dapper style is also attracting a younger male and female fan base - with pop sensations Harry Styles and Pixie Lott often seen sporting Mod staples such as parka jackets and Chelsea boots.

John Lewis


Must ReadView All

Apparel/Garments | On 2nd May 2016

WB: B’desh can create more jobs with apparel exports

Clothing exports could create more and better jobs in Bangladesh if...

Courtesy: Skechers USA Inc

Apparel/Garments | On 2nd May 2016

Govt okays single brand retail for Skechers

Footwear maker Skechers USA Inc. has secured the government's...

Apparel/Garments | On 2nd May 2016

Amazon to invest more in India

Global e-commerce major Amazon plans to boost investment in its...

Interviews View All

Bhavin Parikh
Vivaa Tradecom Pvt. Ltd.

Denim prices are expected to rise in the year 2014 in Indian denim sector. ...

Mr. Paolo Gramaglia
Miroglio Textile

What is the role of the digital printing technology in the manufacturing...

J.C.Soni
BSL Suitings

Why is Bhilwara an ideal location for the manufacture and export of poly...

Dr. Razvan Popescu
Bozzetto Group

Dr. Razvan Popescu is the Business Unit Head of the Textile Chemicals...

Mr. Johann Philipp Oskar Dilo
DILO Group of companies

Mr. Johann Philipp Oskar Dilo is a post graduate in Mechanical Engineering ...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search