Retailer Primark posts 15% hike in 2012 sales

 

The impact of our in country teams of ethical trading specialists has been signi?cant in supporting sustainable improvements within supplier factories, providing greater visibility across the supply chain as well as improving the management of our audit programme.  

UK retailer Primark announces full year 2012 results-Revenue £3,503m (2011, £3,043m)-Adjusted operating profit £356m (2011, £309m)-Adjusted #

 

We conducted 1,795 audits in the last calendar year and ethical trade training continues to be provided to every new Primark employee our new store design aims to provide an inspirational, exciting, fashionable and fun shopping environment for all customers. 

 

Strategically placed mannequins combine with video screens to inspire customers to choose out?ts that are readily available on adjacent ?xtures. Prominent directional signage allows easy navigation through the store and the con?dent expression of our Primark brand on building facades and at various focal points encourages customers to feel engaged with the brand. Customer service has been enhanced by providing a higher ratio of ?tting rooms and cash registers to ensure a smoother experience when trying out?ts on and paying for them. 

 

The pace of store and retail selling space expansion increased this year. By the ?nancial year end we had opened 19 new stores and added 0.9 million sq ft of selling space bringing the total to 242 stores and 8.2 million sq ft. Three new stores were opened in the UK, 11 in Iberia and ?ve in northern continental Europe. Highlights of the year included a major expansion in Iberia, particularly Spain, the opening of a ?agship store on Princes Street in Edinburgh and four large stores in Germany. 

 

The new store in Berlin achieved the distinction of becoming Primark’s highest grossing store on an opening day. The momentum of our store opening programme has continued into the new ?nancial year with our second store on London’s Oxford Street and our ?rst store in Austria, in Innsbruck, during September.