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Perry Ellis reveals names of golf players as brand envoys
27
Feb '13
In an effort to further advance its recent PGA TOUR Apparel expansion, Perry Ellis International, Inc. through its license for PGA TOUR golf apparel, announced its first team of player ambassadors led by Jason Dufner, the 12th ranked player in the world, and Kevin Na. As brand ambassadors, they will wear the PGA TOUR Apparel Pro Series line exclusively as they compete on the PGA TOUR. Joining Dufner and Na on the roster will be Robert Streb, Darron Stiles, Jeff Maggert and Wes Short Jr., adding to the cross-generational, cross-cultural appeal of the brand, sold at retailers throughout the Americas.

"We are thrilled, not only to continue to strengthen our existing relationship with PGA TOUR, broadening the reach of this powerful apparel brand into exciting new markets, but to also further its impact with golf fans through this strategic lineup of influential TOUR golf professionals," said Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.

"The PGA TOUR continues to gain fantastic momentum across both international and domestic markets and these new ambassadors will further strengthen our vision for the brand."

The PGA TOUR is synonymous with high performance and a commitment to excellence - qualities that have been incorporated into the pro styling of the PGA TOUR Apparel Pro Series. The line offers superior quality, performance and comfort for golfers and non-golfers alike. PGA TOUR Apparel Pro Series performs like a champion while remaining a leader in fashion innovation.

When it comes to the PGA TOUR Apparel ambassadors, they too are excited. With a game that often has him in contention, and lining up with his trademark pre-swing waggle, Jason Dufner has become a fan favorite on the PGA TOUR for his 'everyman' persona.

Dufner became the TOUR's hottest player last spring when he earned his first career victory at the Zurich Classic of New Orleans, then followed it up with another victory three weeks later at the HP Byron Nelson Championship.

"Playing on the PGA TOUR is the dream of every golfer and I'm thrilled to be living that dream," said Dufner. "Wearing the PGA TOUR Apparel Pro Series clothing line will be a constant reminder for me of how fortunate I am - but our hope is that fans who want to feel like pros, both on the golf course and off, will see that this clothing line is for them too."

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel.

The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands

Perry Ellis International


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