Home / Knowledge / News / Apparel/Garments / Survey advises Hong Kong apparel brands to target China
Survey advises Hong Kong apparel brands to target China
27
Feb '13
Prospects in the global clothing market are looking ragged but not unsalvageable. A key player will be the Chinese mainland, as developed economies in Europe, the United States and Japan struggle to recover.

Weak job markets and government tax policies have placed huge constraints on consumers in this traditionally powerful sector. But emerging markets are riding to the rescue. Higher standards of living are empowering shoppers to demand more in regards to quality and style.

The mainland is set to be a key market for the industry. Many far-sighted Hong Kong garment companies entered the mainland market years ago and have since consolidated and built sound reputations there.

With many Hong Kong brands widely recognised and accepted by mainland consumers, they can build on rising demand. The Hong Kong Trade Development Council conducted surveys on mainland garment consumption in 2001, 2002 and 2008. A survey of 13 mainland cities was also carried out last year to understand the latest consumer patterns for clothing, and advantages for Hong Kong brands.

The 13 cities covered in the survey during the first quarter of the year were Nanjing, Shanghai, Hangzhou, Harbin, Shenyang, Beijing, Tianjin, Dalian, Wuhan, Chengdu, Chongqing, Guangzhou and Xian. Some 3,250 consumers were interviewed, including employees, housewives and students who had lived in the surveyed cities for at least two years and purchased garments in the 12 months prior to the survey.

The main reasons given by respondents for buying clothes were for practical necessity and seasonal changes, but there were also more subtle motivations. Many made purchases because of discount offers or to keep up with fashion trends.

Many Hong Kong brands are widely recognised and accepted by mainland consumers. The selection criteria for buying clothes were, first and foremost, quality, followed by reasonable prices and trendy styles. In some cities, consumers were particularly concerned that a clothing brand’s image had to be appropriate or tasteful.

Overall, mainland respondents were particularly influenced by domestic fashion trends, while the impact of fashion elsewhere was not considered of great importance. Among the cities surveyed, Shanghai, Shenyang and Xian were more influenced by external fashion trends than others. In the 12 months prior to the survey, the average annual spending on garments was Rmb2, 635 per person.

Spending in each city was generally proportionate to per capita income. The clothing budget over the 12-month period was Rmb3, 616 per person. In fact, consumers in all cities except Guangzhou expected to increase their clothes spending.  In Tianjin, Chongqing, Hangzhou and Xian, in particular, the expected increase in spending was more than 60 per cent.

As to their clothes-buying habits, mainland consumers tend to visit stores, with almost 70 per cent heading there at least once a month. Shopping times are mainly during weekends and public holidays. Department stores are the most popular places to shop; the main reasons are the expected wide variety of brands, a pleasant shopping environment and personal recommendations.


Must ReadView All

Sri Lanka to set up 150 mini apparel units

Apparel/Garments | On 23rd Nov 2017

Sri Lanka to set up 150 mini apparel units

A mini apparel factory was opened recently at Sri Lanka’s Menik Farm...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search