Home / Knowledge / News / Apparel/Garments / 'Ergonomic mens underwear shaping up', says Deadgoodundies
'Ergonomic mens underwear shaping up', says Deadgoodundies
Feb '13
Online sales of so-called ergonomic men’s underwear styles are growing significantly.

Deadgoodundies says ergonomic styles are proving popular with men for several reasons - mostly the natural positioning, the ability to avoid crushing, improved temperature control and a gentle lift for their bits and pieces.

Adam Davies is founder of the website which sells nearly 30 international brands of men’s underwear alongside swimwear, T-shirts, nightwear, loungewear and socks from selected collections. He’s always been a fan of ergonomic designs since they were first launched a few years ago.

One of DGU’s leading brands is Ergowear, who are masters of ergonomic shaping, offering both support and enhancement with a range of underwear and swimwear styles.

Adam has recommended Ergowear pants to customers with a special reason for needing support after an operation. “I’ve had several enquiries in the last few months from men who have had a hernia. They are always advised to wear more supportive underwear but can’t find anything that fits the bill in the shops. Judging by the re-orders, they like the feel of Ergowear so much they keep wearing the brand long after they’re better!”

The Ergowear range, designed and made in Chile, offers a mixture of materials including cotton mixes and manmade yarns in their ergonomic underwear and swimwear.

Other undies collections dedicated to ergonomic shaping are Obviously for Men from Australia and British brand Big Boys. Both provide colourful boxers, briefs, hipsters and thong options in modal fabric using a natural yarn created from beech trees.

Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world and also stocks selected loungewear, socks, T-shirts and more. 


Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search