This March, Marilyn Monroe will launch exclusively in the Mstylelab department at 150 Macy’s stores and online at macys.com. Customers and fans can look forward to an advertising campaign that immortalizes the starlet’s style through iconic photographs alongside the new collection.
"We are thrilled to partner with the retail experts at Macy's to bring to life one of the things Marilyn loved most – fashion," said Nick Woodhouse, president & CMO of Authentic Brands Group. "As one of the world's most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for."
The Marilyn Monroe line embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image. Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine.
Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.
“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”
Macy’s Marilyn Monroe advertising campaign takes today’s modern-day Marilyn and sets her against a backdrop of the icon’s most famous photographs. Each image depicts a carefree persona and sassy attire in an updated style that is relevant to today’s customer. The marketing campaign will debut in March issues of fashion magazines as well as in direct mail, online and in-store visual presentations.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Apparel/Garments | On 27th Mar 2017
Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...
Apparel/Garments | On 27th Mar 2017
Indian business will benefit much by going digital, according to a...
Textiles | On 27th Mar 2017
Raymond, leading Indian fashion retailer, has ordered 98,000 metres...
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
‘There is huge demand in the Indian lingerie market for non-wired styles.’
Moving towards sustainability is also a social change
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Apparel/Garments | On 25th Mar 2017