Advanstar Licensing, organizers of Licensing Expo, the world's largest and most influential brand, character and art licensing event, announces that the Tracy Anderson brand will exhibit at the annual trade show, to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas. More than 5,000 brands will be represented at the expo by companies looking for brand collaborations and licensing partners.
The Tracy Anderson brand will utilize the new Fashion District as a launch pad for global extensions of the brand's fitness content, custom machinery and equipment, state-of-the-art exercise studios and DVD fitness programs. Future category opportunities for the Tracy Anderson brand include studio expansions, a nutritional supplement line, fitness equipment, an active wear apparel collection, sports footwear, a beauty line and more.
"I've made it my life's mission to provide people throughout the world with the tools, resources and motivation they need to successfully connect and transform their bodies in the most positive and healthy way," says founder and co-owner, Tracy Anderson. "With 14 years of focused and rigorous research that extends to every conceivable body shape and life stage behind me, I'm proud to say that the Tracy Anderson fitness method has truly changed thousands of lives in a uniquely sustainable way. Built on the basis of empowerment, results and sustained innovation, I'm excited to continue the journey of making people everywhere look and feel their best."
"Advanstar Licensing is delighted to welcome the Tracy Anderson brand to Licensing Expo," says Jessica Blue, vice president, Licensing Expo. "Our attendees look to the Expo for what is hot and what is new in the licensing industry, and the list of our new exhibitors is increasing daily to meet that need. In fact, 83 of our exhibitors have never participated in Licensing Expo before."
The Tracy Anderson brand inspires men and women of all ages to create a fit and healthy lifestyle through its groundbreaking and constantly evolving fitness technique. While the global Gym and Fitness industry has been growing by an annual average of 4 percent (source: IBISWorld Industry Research Report), recent economic downturns in the U.S. and abroad are backsliding this progress, particularly within gym and studio membership segments.