Macy’s announced that PGA Tour up-and-comer Bud Cauley will join golf legend Greg Norman in a new marketing campaign for the “Greg Norman for Tasso Elba” golf collection this April. The popular collection of performance-based, golf-inspired sportswear is available exclusively at select Macy’s.
“We’re very excited to be working with Bud Cauley for the Greg Norman for Tasso Elba golf collection”
“I'm pleased to have Bud Cauley come on board with my apparel line,” said Greg Norman. “Bud is clearly one of the PGA Tour's most talented young golfers, but of equal importance, Bud represents the values of the game of golf and those we attribute to our brand.”
On tour, in advertising and in special appearances for the brand, Cauley will wear Greg Norman for Tasso Elba, including items from the fashion-forward, slimmer-fit “Shark Greg Norman for Tasso Elba” line. The campaign will reveal the young player in action, sporting a variety of looks that demonstrate the collection’s appeal to golfers who want to play the game and look fashionable. His high-energy attitude and fresh style are captured in a campaign that highlights the quality, performance and versatility of the entire golf collection.
The advertising was shot by fashion photographer Walter Chin at Tiburón Golf Course located at the Ritz Carlton Naples Golf Resort. This championship course, designed by Greg Norman, is nestled in the lush, coastal interior of Southwest Florida, on the northern-most tip of the Everglades and only minutes from the Gulf of Mexico. The course is a Certified Audubon Cooperative Sanctuary and is home to the Franklin Templeton Shootout each December.
“I really can’t express how excited I am to begin my year in a partnership with Greg Norman for Tasso Elba at Macy’s,” said Bud Cauley. “I have memories of both of these iconic brands, Macy’s and Greg Norman, growing up. Having the privilege to now represent two giants in retail and golf is absolutely awesome and humbling for me.”
Greg Norman for Tasso Elba features a wide assortment of golf lifestyle product including shirts, shorts, pants, and outerwear, available only at Macy’s, in more than 600 stores and online at macys.com. The styling of the line reflects the traditional aesthetic and luxurious appeal of the Tasso Elba brand, and also features a selection called Shark by Greg Norman for Tasso Elba that provides slimmer fits with a younger sensibility in mind.
Greg Norman for Tasso Elba utilizes Play Dry performance, a wicking technology that transports moisture away from the skin, keeping wearers cool and dry. Another distinctive element of the line is the shark logo that is present throughout the collection. Inspired by “The Shark” nickname that has become synonymous with Norman; the emblem is a fitting depiction of the spirit of the Greg Norman for Tasso Elba man, who is sleek, powerful and engineered for success.