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Tom Dixon & adidas to premiere new typologies of apparel
08
Mar '13
Tom Dixon dives into uncharted waters in an unprecedented collaboration with sportswear company adidas, to be revealed this April at MOST at Salone del Mobile, in Milan.

Premiering new typologies of bags and apparel, the base of the collection comprises two travel bag typologies – the hard and the soft – an experiment in capsule thinking in which luggage unclasps, unzips and unfolds to reveal multiple layers.

Inside, the bags reveal a complete kit of parts for our week long stay in Italy – neatly, crisply and compactly folded with maximum efficiency to provide a complete wardrobe for every possible occasion.

The teaming up of Tom Dixon and adidas is an opportunity for grand exploration into the sports world’s immense expertise in technical and performance materials, matched with British ingenuity and innovation.

The beginning of this new design hybrid is debuted in Milan within an immense environment of a reconstructed 19th Century Railway Station at MOST, in the Museum of Science and Technology.

The Milan Museum already encapsulates the history of industrial travel and design, creating an appropriate and dynamic backdrop for this launch collection.

Tom Dixon

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