Bossini International revenues down 8% in H1 FY'13

11 Mar '13

5 min read

The Group’s successful brand strategy relies partly on the leverage afforded by co-branded and licensed products. During the period under review, the Group again partnered with AllRightsReserved studio to develop and release the bossini x WOW!! Angry Birds crossover series, which included limited edition clothing for men, women and children, as well as accessories such as capes, gloves, earmuffs and scarves with designs inspired by signature slingshots and space canvases of the popular game.

The series leveraged on the popular gaming phenomenon by cleverly combining brand messages in its “Get angry, be happy” slogan and benefitted from the participation of Ms. Joey Yung as series ambassador. Overall, the co-branded and licensed product programme received continued enthusiastic responses within the marketplace and remained an important driver of the Group’s overall sales performance.

Mr. Edmund Mak, Chief Executive Officer and Executive Director of Bossini, said, “The global economy continues to suffer under the lingering effects of the year 2008/09 financial crises, with the faint global growth in 2012 expected to be looming along in 2013. The Group expects retail environment in its main markets to remain volatile as tepid consumer sentiment persists.

“In response to these myriad challenges, the Group intends to focus on our principal markets while continue our consolidation of non-performing stores in mainland China and Taiwan in the short run. We will also continue to introduce our new store concept, already launched progressively in Hong Kong and soon to be established in other markets, to rejuvenate our brand and enhance the shopping experience of customers.”

Mr. Mak concluded, “Overall, the Group’s management remains cautiously optimistic. The Bossini brand is now 25 years old and one of the most valued apparel brands in the Asia-Pacific region. We will continue to focus on preserving and building the value of this asset as we drive operational excellence, expand franchising opportunities, and work to preserve our unique corporate culture.”

About Bossini International Holdings Limited

Bossini is a leading apparel brand owner, retailer and franchiser in the region. Headquartered in Hong Kong, Bossini launched its first retail store in 1987. Over the past two decades, the Group has rapidly established an extensive international operating platform and distribution network that extends to 1,145 stores covering about 36 countries and regions worldwide.

Renowned for its comfortable, easy to mix-and-match, colourful and energetic style, Bossini offers a full range of good value for money, casual wear apparel products including ladies’, men’s, young and kids’ wear, which are designed to fit customer needs.

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