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Macy's launches 'MADE Fashion Week for Impulse' line
12
Mar '13
Macy’s trendsetting and trend-loving customers can shop cutting-edge apparel from the retailer’s exclusive new MADE Fashion Week for Impulse collection. Inspired by New York’s MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, MADE Fashion Week for Impulse combines fashion, music, art and pop culture, reflecting the unique street-style of today’s tastemakers.

Available exclusively at 150 Macy’s stores and on macys.com, customers shopping the Impulse department can look forward to 20 to 30 new pieces rotating onto the floor throughout the season.

"Our new collection with Macy's is not only thrilling, but it's also a huge step for MADE," says MADE Co-Founder Jennè Lombardo. "With every purchase, consumers will be supporting designers who rely on MADE Fashion Week for runway shows and presentations each season in New York and Paris."

The MADE Fashion Week for Impulse collection is informed by the style of MADE’s New York creative community. Developed to reflect each individual’s unique perspective, the collection combines references ranging from “modern school boy” to “feminine grunge” to “graphics,” empowering the wearer to mix and match aesthetics.

The line features timeless pieces reimagined through the use of contemporary and of-the-moment prints, textures and patterns. MADE Fashion Week for Impulse offers Macy’s customers wearable pieces that translate key trends of the season through silhouettes that include “perfect” tanks, skater skirts and classic outerwear, as well as new looks in pants, tops and dresses.

Beginning April 3, fans of the collection can visit macys.com/impulse to view an array of digital content that brings “The World of MADE” alive. A bi-annual “Style Guide” will highlight the “best of the season” in fashion, music and art, monthly editorials will feature some of MADE’s favorite artists, writers, musicians and designers wearing each iteration of the MADE collection, and “Day in the Life” videos provide an insider look at how some of fashion’s greatest influencers wear the collection. Each of these engaging editorials will be shot at Milk Studios by emerging photography talent.

“The 'MADE Fashion Week for Impulse' collection offers Macy’s customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial.

"The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle."

Macy's

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