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Target & FEED to fight hunger with new collection
Mar '13
Target Corp. announced a partnership with FEED Projects, a social business founded by Lauren Bush Lauren, to create the FEED USA + Target collection. The limited-time-only collection will include more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products will be available beginning June 30 at Target stores and on Target.com.

“As the founder of FEED, I am passionate about the fight against hunger and am thrilled to partner with Target to create our first ever co-branded lifestyle collection”

“As the founder of FEED, I am passionate about the fight against hunger and am thrilled to partner with Target to create our first ever co-branded lifestyle collection,” said Lauren Bush Lauren. “Through product sales, we hope to provide 10 million meals to Americans in need, which would make it the largest U.S. initiative in FEED’s history. I am proud that we will be able to empower guests to make a measurable impact through the purchase of the FEED USA + Target collection.”

Featuring an Americana aesthetic, the collection includes products spanning home, sporting goods, stationery, and apparel and accessories. Each product displays the number of meals that will be donated to children and families through Feeding America as a result of the purchase. The collection, with its modern, casual and hand-crafted feel, was co-designed by Lauren Bush Lauren.

“Establishing meaningful partnerships is part of Target’s brand legacy, from innovative design collaborations to long-term community programs,” said Stacia Andersen, senior vice president, merchandising, Target. “Through our partnership with FEED, we are offering our guests an exclusive, stylish collection that also supports an important cause.”

FEED began in 2006 when Lauren Bush Lauren designed a bag to benefit the United Nations World Food Programme’s School Feeding program. Followed by that success, Lauren founded FEED Projects LLC in 2007 with the mission to create good products that help feed the world. Best known for its iconic burlap bags, FEED’s projects to date have raised enough funds to provide nearly 60 million school meals to children around the world.


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