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Dickies adds workwear solutions to online store
Mar '13
Leading global work wear brand Dickies announces the launch of the Uniform Builder, the first online tool that enables workers to coordinate work uniforms from a variety of tops and bottoms.

Uniform Builder provides customers the opportunity to pair different combinations of tops and bottoms and view the complete ensemble with options to customize by color and size. Each product in Uniform Builder is accompanied by a brief video highlighting product attributes – such as the cut, fit, durability, stain-resistance and breathability – to further ease the selection process.

"Dickies is dedicated to providing solutions for America's workforce," says Matthew McCartin , head of marketing for Williamson-Dickie Mfg. Co. "We are pleased to launch an innovative work wear tool that allows workers to customize their selections and best meet their personal needs."

Dickies strive to provide workers with an intuitive and hassle-free shopping experience. Offering hundreds of uniform combinations for men and women, the Uniform Builder technology brings a level of personalized service unmatched among competitors.

About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance workwear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies, Workrite, Kodiak and Terra brands. 


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