Home / Knowledge / News / Apparel/Garments / H&M launches '& Other Stories' first outlet
H&M launches '& Other Stories' first outlet
12
Mar '13
"It’s been a very special night for us, and it feels fantastic to see our stores come to life – both here in London and online and finally get to meet our customers", says Samuel Fernström, Head of & Other Stories.

The idea for the online shop and stores are closely linked together with the same imagery, activities and products giving a similar feeling and connecting them. Both stories.com and the 1000 square meter two-level store on Regent Street invites everyone to tell their own story with bags, accessories, ready-to-wear as well as tons of shoes and beauty products.

Everything is designed in & Other Stories’ creative ateliers in Paris and Stockholm with great attention to detail and quality at an affordable price. Stories.com launches on March 8th and will provide delivery to Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and the UK.

& Other Stories’ friends Natasha Khan, Julia Sarr-Jamois and Mary Charteris wore their favourite pieces from the collections showing some of the much-talked about diversity with their own personal way of styling.

“It’s delightful to see so many great personalities putting together their own looks with our pieces. Their interpretations really inspire me”, says Anna Teurnell, Head of Design, & Other Stories.

Co-Labs & External Brands

Along with the launch & Other Stories also introduced their Co-Labs - temporary collaborations with creative friends. Working with a mix of both new and more established talents adds to the diversity and becomes a surprising element for the customers.

This spring’s Co-lab designers – The Lake and Stars, Clare Vivier, Abigail Lorick Im and Alyson Fox - represent different aesthetics and styles featured in small capsule collections.

& Other Stories’ beauty selection also includes hand-picked pieces from external brands. The Balm, Wash with Joe, This Works, Stop the Water While Using Me, W3ll People, Dr Bronner, Eyeko, Erborian and L: a Bruket are the beauty brands that will add to the diversity.

Moreover, a selected assortment of Nike sneakers is also included amongst the external brands available at the store and online. Iconic styles and decades of expertise make them a great complement when offering the total look and a much needed element in every woman’s wardrobe.

The Co-Lab collections and hand-picked selections of external brands are available both in stores.

H&M


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search