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Summer '14 lingerie trends to hit Paris in July
12
Mar '13
Between 6th and 8th July 2013, Mode City Salon International du Swimwear ET de la Lingerie will be launching the trends for summer 2014, as a sneak preview on the worldwide scene, alongside other fashion events at Porte de Versailles, Paris. The 30th edition of the show consecrates the union between the January and July sessions to offer the market a joint expression of the feminine universe, as epitomized by intimates, beachwear and wellbeing.

In line with the January show, which took its inspiration from lunar and polar themes, the July edition will celebrate its 30thbirthday by giving pride of place to the sun. The show will be dressing up in light, gold and sparkle for its special birthday edition!

Solar communications

Through the lens of the Parisian photographer, Jean-Philippe Malaval, known for his many fashion and beauty collaborations throughout the world, January’s figure, instinctive, mysterious and sensitive, is transformed into July’s energetic extrovert, at once bright and glamorous. Mode City sets the tone: warm light, iridescent and glossy effects, golden skin, games of light and shadow, for a show that shines with a thousand lights.

New and improved visitor welcome

As soon as visitors arrive at the show, our team is available to assist them in a streamlined and laidback atmosphere, encouraging them to take the time to plan their visit with a host of toolsnavailable to them: Visitor Guide, ‘Limited Edition’ guide to young designers, giant touch screens featuring information and floorplans, ‘The Selection’ buying guide… as well as a wealth of advice from the Personal Shopper team. 

Sources of inspiration for keeping pace with future fashion trends: a Forum delivering a sneak preview of spring/summer collections for 2014, which have only just been finalized! Visitors can even book their place at the spectacular catwalk shows dreamt up by the show’s fashion team.

A NEW ANGLE FOR THE SHOW a fashion-forward experience

Those seeking ideas for developing their boutique should head for the terrace! Mode City is showcasing a comprehensive and previously unseen world of beachwear: in-store entertainment ideas such as customization workshops, beauty workshops, summer beauty tips and new products for a ‘top-to-toe beach look’!

An opportunity to enjoy the show in an alternative way, in a more relaxed atmosphere that remains firmly performance-focused.

This year, Mode City Paris is celebrating the Israeli Couture swimwear brand, Gottex. The show will use the award as an opportunity to pay tribute to the founder of one of the world's most well-known swimwear brands,Lea Gottlieb, who passed away in November 2012,aged 94

Lea created the first glamorous swimsuit brand, with her husband Armin, back in 1956! The designer cared strongly about the quality of her swimwear, as well as seeking original prints by working with high-profile artists and painters. She was inspired by the contrasting colours and unique light of Israeli landscapes: the pink stones of Jerusalem, the blue of Lake Tiberias and the varying greens of Galilee. Floral prints also became a recurring theme. The spirit of Gottex was born!

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