Home / Knowledge / News / Apparel/Garments / Summer '14 lingerie trends to hit Paris in July
Summer '14 lingerie trends to hit Paris in July
12
Mar '13
Between 6th and 8th July 2013, Mode City Salon International du Swimwear ET de la Lingerie will be launching the trends for summer 2014, as a sneak preview on the worldwide scene, alongside other fashion events at Porte de Versailles, Paris. The 30th edition of the show consecrates the union between the January and July sessions to offer the market a joint expression of the feminine universe, as epitomized by intimates, beachwear and wellbeing.

In line with the January show, which took its inspiration from lunar and polar themes, the July edition will celebrate its 30thbirthday by giving pride of place to the sun. The show will be dressing up in light, gold and sparkle for its special birthday edition!

Solar communications

Through the lens of the Parisian photographer, Jean-Philippe Malaval, known for his many fashion and beauty collaborations throughout the world, January’s figure, instinctive, mysterious and sensitive, is transformed into July’s energetic extrovert, at once bright and glamorous. Mode City sets the tone: warm light, iridescent and glossy effects, golden skin, games of light and shadow, for a show that shines with a thousand lights.

New and improved visitor welcome

As soon as visitors arrive at the show, our team is available to assist them in a streamlined and laidback atmosphere, encouraging them to take the time to plan their visit with a host of toolsnavailable to them: Visitor Guide, ‘Limited Edition’ guide to young designers, giant touch screens featuring information and floorplans, ‘The Selection’ buying guide… as well as a wealth of advice from the Personal Shopper team. 

Sources of inspiration for keeping pace with future fashion trends: a Forum delivering a sneak preview of spring/summer collections for 2014, which have only just been finalized! Visitors can even book their place at the spectacular catwalk shows dreamt up by the show’s fashion team.

A NEW ANGLE FOR THE SHOW a fashion-forward experience

Those seeking ideas for developing their boutique should head for the terrace! Mode City is showcasing a comprehensive and previously unseen world of beachwear: in-store entertainment ideas such as customization workshops, beauty workshops, summer beauty tips and new products for a ‘top-to-toe beach look’!

An opportunity to enjoy the show in an alternative way, in a more relaxed atmosphere that remains firmly performance-focused.

This year, Mode City Paris is celebrating the Israeli Couture swimwear brand, Gottex. The show will use the award as an opportunity to pay tribute to the founder of one of the world's most well-known swimwear brands,Lea Gottlieb, who passed away in November 2012,aged 94

Lea created the first glamorous swimsuit brand, with her husband Armin, back in 1956! The designer cared strongly about the quality of her swimwear, as well as seeking original prints by working with high-profile artists and painters. She was inspired by the contrasting colours and unique light of Israeli landscapes: the pink stones of Jerusalem, the blue of Lake Tiberias and the varying greens of Galilee. Floral prints also became a recurring theme. The spirit of Gottex was born!

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search