The love affair between U.S. consumers and their mobile devices continues, as increasing numbers use the internet, smartphones and tablets to shop for clothes. But as the trend grows, so does frustration over sizing inconsistencies. A 50-percent return rate in women's online clothing purchases attests to the problem. But that is all about to change!
Enter - The Little Black Pant with Fitlogic
Earlier this year, shoppers saw the glimmer of hope they've been desperate for. It came in the form of a new product known as the Little Black Pant, the only pant on the market that features the patented Fitlogic sizing system. And today it was released to the general public for every woman!
Fitlogic was first introduced several years ago by fashion industry veteran, Cricket Lee, who spent more than a decade developing and testing the technology that solves the sizing problem for 95 percent of women.
"It's a simple idea," says Lee. "First we standardize the size, so an 8 is always an 8. Then we add a second number to describe shape. Depending on her body type, a size-8 woman might be an 8.1, 8.2 or 8.3. Once she knows her size-and-shape numbers, she can buy with confidence, knowing she'll get the same great fit every time."
If the concept sounds familiar, that may be due to the spate of shape-based fit systems inspired by the media buzz over Fitlogic's 2005 tests with major stores and a shopping channel. Apparel manufacturers attempted to duplicate the concept only to discover that while the idea behind Fitlogic may be simple, the science behind Lee's patented system is not. Other attempts to solve the sizing problem, including body-scanning systems, have failed to gain traction as well.
Fitlogic: Designed to fit all apparel brands
Lee's original idea was to offer the Fitlogic sizing system to the fashion industry. "My dream is for apparel makers to incorporate Fitlogic into their brands," she says, "the way Thinsulate is used as a branded ingredient in outerwear — or Intel inside computers."
After years of delays as the fashion industry dragged its heels in adopting Fitlogic, Lee set out to demonstrate consumer demand for her system by offering her own retail product: the Little Black Pant, a slim-fitting career pant in year-round poly-rayon with just a touch of spandex. Available in two styles, it sells for $59.95.
The Little Black Pant is sold online at littleblackpant.com. The website includes an interactive FitFinder that walks each woman through a simple process for learning her Fitlogic size/shape number. Because shipping is free, shoppers have an opportunity to try out both the Little Black Pant and the Fitlogic sizing system risk-free.
Shaping the future of shopping, one woman at a time
While Lee is thrilled with the demand for the Little Black Pant, she's even more excited about shoppers' response to the Fitlogic system. "So many women tell me this is the key to making online shopping work for them," she says. "They want to be able to order clothes and know they're going to fit. And they have the power to get it, just by speaking up."
As women's preference for online shopping grows, their patience with merchandise returns can only diminish. "Fitlogic solves the one big negative in online clothes shopping," Lee contends. "Women who try the Little Black Pant with Fitlogic get a chance to experience the future of shopping — a time when they can pick up a smartphone and order clothes with absolute confidence of the right size." The future is NOW!