Ruum new destination for kids clothing

Moms aren't the only ones who will love shopping at Ruum – kids will have a great time too!  The kid friendly environment, complete with interactive kiosks and photo booths, will be sure to entertain kids while moms shop.  Ruum will also offer creative and constructive workshops like origami and Plasticine figure creation.

"I am thrilled to be back in the kids business and to once again build what we had before," says Ezra Dabah , CEO of Ruum and formerly CEO and Founder of The Children's Place. "We are excited to launch our latest brand offering a fresh, new approach to kids wear, making kids look good and feel good.   We are driven to growing Ruum into a major brand."

Ruum already has fans among celebrity kids including Oscar-nominated actress Quvenzhane Wallis. Lucky Magazine editors too, are coveting Ruum's fashion looks:  "New line Ruum American Kid's Wear, catering to the kid with personality to spare, is only adding to our kid's clothing envy... We love Ruum's playful use of color: bright striped cardigans, snappy plaid cargo shorts and vibrant floral sundresses make the new collection pop."

Ruum American Kid's Wear