Myntra.com, India’s leading e-commerce platform for fashion and lifestyle products, has joined hands with Mandhana industries for online launch of ‘Being Human’, the lifestyle brand of Salman Khan Foundation, in next two months.
In a conversation with fibre2fashion, chief merchandising officer of Myntra.com, Mr. Ganesh Subramaniam said, “We are proud to be associated with ‘Being Human’ as an exclusive online partner. The brand is very popular with our customers.”
“The entire collection of Being Human merchandise will be available on Myntra.com within next two months,” he informs.
The Mumbai-based textile and apparel firm Mandhana Industries has the exclusive license to manufacture distribute and retail ‘Being Human’ garment brand worldwide.
The clothing brand plans to introduce an exclusive womenswear line consisting of T-shirts, denims, trousers and hot pants from April this year.
The first Being Human collection was launched in Europe on February 2012, followed by the Middle-East and India.