The Nike She Runs event series, now in its fourth year, delivers a positive sports experience to female runners in countries where women’s sports participation is continuing to gain momentum. The global race series inspires women to embrace running and find motivation through Nike+ and social communities.
Nike+ provides female runners with a greater level of connectivity to track and measure their performance during training and race day, while Nike’s apparel and footwear innovations are specifically designed for the female running community.
During the four-month series, more than 85,000 women (up from 20,000 participants in 2009) from communities as diverse as Seoul, Korea; Bogotá, Colombia; and Sydney, Australia; will participate in the races. Launched on March 10 in Mexico City, the 2013 She Runs series also helps women train by offering run clubs, social networks and themed training experiences.
Nike celebrates participants’ individual style and running goals at each event, delivering rich experiences for both highly competitive runners who remain fiercely feminine and runners who crave competition but thrive on the camaraderie that comes from running with friends.
As part of each race journey, female runners will be inspired through Nike+, targeted Nike Training Club classes, footwear trialing, bra fitting and epic training runs. Nike will showcase the best footwear technology available to enable runners to reach their personal goals, including innovative Flyknit technology, along with a wide array of running tops, tanks, bras, jackets, shorts and leggings to allow women to complement their personal style.
Countries also will offer targeted experiences designed to motivate runners, including Sydney’s Running Den, a pop-up environment providing personalized service for runners to prep for race day and select their ideal apparel and footwear.
In Mexico, the training journey included a mission to Nevado de Toluca and a new level of product trialing, through the Nike Flyknit Lunar1+ “perfect fit” experience at the Race Expo with women’s world record marathoner Paula Radcliffe on hand to inspire runners for race day.