Home / Knowledge / News / Apparel/Garments / Nike She Runs event inspires female runners
Nike She Runs event inspires female runners
16
Mar '13
The Nike She Runs event series, now in its fourth year, delivers a positive sports experience to female runners in countries where women’s sports participation is continuing to gain momentum. The global race series inspires women to embrace running and find motivation through Nike+ and social communities.

Nike+ provides female runners with a greater level of connectivity to track and measure their performance during training and race day, while Nike’s apparel and footwear innovations are specifically designed for the female running community.

During the four-month series, more than 85,000 women (up from 20,000 participants in 2009) from communities as diverse as Seoul, Korea; Bogotá, Colombia; and Sydney, Australia; will participate in the races. Launched on March 10 in Mexico City, the 2013 She Runs series also helps women train by offering run clubs, social networks and themed training experiences.

Nike celebrates participants’ individual style and running goals at each event, delivering rich experiences for both highly competitive runners who remain fiercely feminine and runners who crave competition but thrive on the camaraderie that comes from running with friends.

As part of each race journey, female runners will be inspired through Nike+, targeted Nike Training Club classes, footwear trialing, bra fitting and epic training runs. Nike will showcase the best footwear technology available to enable runners to reach their personal goals, including innovative Flyknit technology, along with a wide array of running tops, tanks, bras, jackets, shorts and leggings to allow women to complement their personal style.

Countries also will offer targeted experiences designed to motivate runners, including Sydney’s Running Den, a pop-up environment providing personalized service for runners to prep for race day and select their ideal apparel and footwear.

In Mexico, the training journey included a mission to Nevado de Toluca and a new level of product trialing, through the Nike Flyknit Lunar1+ “perfect fit” experience at the Race Expo with women’s world record marathoner Paula Radcliffe on hand to inspire runners for race day.

Nike

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X