Zumba Fitness—the global, multimedia brand and creator of the acclaimed Zumba dance-fitness workout—recently announced the launch of its new "Universe" apparel collection for Spring/Summer 2013, featuring galactic prints, textures and bold signature colors synonymous with the brand. Motivated by the energy and passion of Zumba instructors from more than 185 countries across the globe, Zumba's design team selected a diverse mix of its own licensed instructors to model the new collection.
"The 'Universe' collection is a creative expression of the various styles of people of all ages, fitness levels and cultures from around the world that enjoy Zumba Fitness' lifestyle and programs," said Brian Ruskin, Zumba Fitness chief apparel officer. "This line is an embodiment of the liberation that people feel when they experience the Zumba lifestyle, and that's quite evident in the overwhelmingly positive response we received during its launch."
Indeed, upon its launch the "Universe" collection attracted the highest recorded number of online visits to zumba.com for any 24-hour period. The full collection of galactic prints, cropped silhouettes and asymmetrical cuts with bright, bold blasts of vibrant color is now available at zumba.com/shop.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries.