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Sainsbury's delivers strong sales in Q4 FY'13

19 Mar '13
4 min read

Sainsbury’s announces fourth quarter Trading Statement for 10 weeks to 16 March 2013
 
Strong sales, reflecting continued market outperformance
-Total sales for fourth quarter up 7.1 per cent (6.3 per cent excluding fuel)
-Like-for-like sales for fourth quarter up 4.2 per cent (3.6 per cent excluding fuel)
-Like-for-like sales for year up 2.1 per cent (1.8 per cent excluding fuel)
-Weekly customer transactions increased by over 800,000 year-on-year
-Achieved target of c.5% gross space growth for the year
 
Justin King, Chief Executive, said, “We have delivered strong sales in the fourth quarter, increasing market share and outperforming in what remains a tough retail environment. Over the quarter, we grew customer transactions to 22.9m per week, serving more customers than ever. Valentine’s Day and Mother’s Day were both particularly strong this year, and we closed the quarter with a very successful Red Nose Day, presenting a record cheque for £10.5m on behalf of customers and colleagues.
 
“Our focus on quality is an important reason why customers choose to shop with us, and why we are seeing strong growth in our own-brand products. With the re-launch of the by Sainsbury’s range almost complete, sales have grown by around 9 per cent year-on-year. Our differentiated own-brand offer is complemented by the price reassurance of Brand Match on branded products.
 
“We have invested heavily in our supply chain and sourcing credentials over many years, including initiatives such as our Farmer Development Groups. Our fresh chicken has been 100 per cent British since 2003, all of our fresh beef is sourced from the UK and Ireland and we have routinely carried out DNA testing on our products for over ten years. Our values are a long-term, strategic point of difference. The issues experienced by the industry over the last quarter underscore the importance of our detailed understanding of our supply chain.
 
“Our multi-channel strategy continues to enable customers to shop when and how they want. Our convenience business is growing at over 18 per cent year-on-year, driven by a combination of new space and strong like for-like sales growth. Groceries online increased sales by nearly 20 per cent year-on-year. We now regularly serve over 190,000 customers a week with customer service and availability scores at an all time high. We were particularly proud of our performance and the dedication of our colleagues during the periods of heavy snow in January.
 
 

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