Home / Knowledge / News / Apparel/Garments / Macy's unveils flirty & sweet looks 'Marilyn Monroe' line
Macy's unveils flirty & sweet looks 'Marilyn Monroe' line
20
Mar '13
Fans of Marilyn Monroe’s legendary style can officially shop the starlet’s eponymous apparel collection exclusively at 150 Macy’s stores and its online site. The new line will offer those who covet Marilyn Monroe’s coquettish style a combination of flirty and sweet looks that remain true to her iconic aesthetic.

The collection, created by Authentic Brands Group and LF USA, will be sold within a Marilyn-inspired shop in Macy’s Mstylelab department, offering customers an up-close look at the starlet’s personality revealed through photography, music and custom displays.

“We are thrilled to be partnering with Macy’s to launch an apparel line that is inspired by global icon Marilyn Monroe,” said Nick Woodhouse, president and chief marketing officer at Authentic Brands Group. “The new collection draws inspiration from Marilyn’s timeless beauty and renowned sense of fashion. Marilyn Monroe was a legendary trendsetter and we are excited to have her incredible style accessible to today’s fashionistas.”

From fashion icon to big-screen starlet, Marilyn Monroe has been immortalized with a new and exclusive line of apparel aptly named Marilyn Monroe. Comprised of silhouettes that fit and flatter, the collection embraces Monroe’s shapely figure, while paying homage to her most popular fashion moments. From halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, the line evokes a Monroe-esque image, made especially for the modern day Marilyn.

Recreating the star’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.

“Marilyn is a true American icon whose timeless style and bubbly personality are constantly replicated in today’s pop culture,” said Martine Reardon, Macy’s chief marketing officer.

“What better way to honor the legendary star than by creating a line that glorifies her enduring appeal. Her beauty, wit and globally recognized charm have been remade into a collection for the Macy’s customer who is modern, fun-loving and wants to reinvent herself through fashion.”

To further enhance customers’ shopping experiences, Macy’s has created specially-made Marilyn Monroe shops within the Mstylelab department to bring Marilyn to life in a visual way that aligns with the young, flirty DNA of both Marilyn and the collection.

The Marilyn Monroe shops are meant to represent a storied narrative, with every design element taking its cue from something authentic to her, including filmstrip fixturing with two famous Marilyn quotes, a pink, oval table trimmed in diamonds inspired by her personal dressing table and white high-gloss mannequins made to be in Marilyn’s iconic hands on hip pose. In addition, ballet bars curved just like her famous figure, imagery of her iconic lips as a graphic stamp and inspirational “Marilynisms” fill the shop.

Macy's


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search