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Macy's unveils flirty & sweet looks 'Marilyn Monroe' line
20
Mar '13
Fans of Marilyn Monroe’s legendary style can officially shop the starlet’s eponymous apparel collection exclusively at 150 Macy’s stores and its online site. The new line will offer those who covet Marilyn Monroe’s coquettish style a combination of flirty and sweet looks that remain true to her iconic aesthetic.

The collection, created by Authentic Brands Group and LF USA, will be sold within a Marilyn-inspired shop in Macy’s Mstylelab department, offering customers an up-close look at the starlet’s personality revealed through photography, music and custom displays.

“We are thrilled to be partnering with Macy’s to launch an apparel line that is inspired by global icon Marilyn Monroe,” said Nick Woodhouse, president and chief marketing officer at Authentic Brands Group. “The new collection draws inspiration from Marilyn’s timeless beauty and renowned sense of fashion. Marilyn Monroe was a legendary trendsetter and we are excited to have her incredible style accessible to today’s fashionistas.”

From fashion icon to big-screen starlet, Marilyn Monroe has been immortalized with a new and exclusive line of apparel aptly named Marilyn Monroe. Comprised of silhouettes that fit and flatter, the collection embraces Monroe’s shapely figure, while paying homage to her most popular fashion moments. From halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, the line evokes a Monroe-esque image, made especially for the modern day Marilyn.

Recreating the star’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.

“Marilyn is a true American icon whose timeless style and bubbly personality are constantly replicated in today’s pop culture,” said Martine Reardon, Macy’s chief marketing officer.

“What better way to honor the legendary star than by creating a line that glorifies her enduring appeal. Her beauty, wit and globally recognized charm have been remade into a collection for the Macy’s customer who is modern, fun-loving and wants to reinvent herself through fashion.”

To further enhance customers’ shopping experiences, Macy’s has created specially-made Marilyn Monroe shops within the Mstylelab department to bring Marilyn to life in a visual way that aligns with the young, flirty DNA of both Marilyn and the collection.

The Marilyn Monroe shops are meant to represent a storied narrative, with every design element taking its cue from something authentic to her, including filmstrip fixturing with two famous Marilyn quotes, a pink, oval table trimmed in diamonds inspired by her personal dressing table and white high-gloss mannequins made to be in Marilyn’s iconic hands on hip pose. In addition, ballet bars curved just like her famous figure, imagery of her iconic lips as a graphic stamp and inspirational “Marilynisms” fill the shop.

Macy's

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