Celebrating high street fashion, style and hallmark events, Splash the Region’s most popular high-street retailer turns 20 on 21st of March. Born in the UAE with a single store, the brand’s journey has spanned 12 countries with over 200 stores and is all set to celebrate these two stylish decades with a series of fun and fabulous activities continuing throughout the year.
Kicking off the celebrations in glamorous style the brand has partnered with BMW to offer an eye catching GCC, Jordan & Egypt wide promotion which comes loaded with 20, 520i Executive 2013 model BMWs over a 45 day period, at a minimum spend of AED 150. Alongside the BMW partnership, each week lucky shoppers can also win gifts, like Apple Laptops, 32" LED TVs, iPads, iPhone 5’s and Samsung Note II, all in the denominations of 20.
Speaking on the brand turning 20, Raza Beig, CEO, Splash & ICONIC, said “2013 is a testament to how hard-work and determination make dreams come true and the entire team is proud of this achievement. Over the past two decades Splash has launched some of the Region’s first, in terms of massive and most sought after, fashion shows, three Limited Edition calendars, campaigns that have used technology like 3D to Ogle It, brands like Being Human and ELLE, to award winning strategies across various business verticals.”
“Our 20th birthday will be a yearlong celebration packed with an exciting calendar of activities and elements that will include both internal and external consumers. We are kick starting the merriment by hosting a party for all the Splash employees including the store staff at Rixos, Palm Jumeirah followed by Retail Employees Day (R.E.D) on March 21st. Next in line, is the partnership with BMW where we are launching the ‘20 BMW's to be Won’ promo in a bid to reaffirm our commitment towards our customers and thank them for their continued love and support.”
Earlier in the year, Splash launched the Emblem Design contest calling entries to create a 20 year logo that received an overwhelming response. The winner walked away with prize money of AED 5000 and the logo is being featured on all brand collateral for the coming year.
Adding to the buzz, the brand is all set to roll out an exciting array of activities that will run all year around. These will include a Fashion Parade at Mall of the Emirates in the month of April and this is generating a lot of excitement. Other activities will include makeovers and photo-shoots, quirky contests for our social media enthusiasts, a customized design contest for our younger audiences who have a passion for fashion and much more.
So join us as we celebrate fashionably and head down to the nearest Splash store starting March 21st and be a part of the ‘20 BMW’s to be Won’. Driven by rewards, shopping and entertainment the 20 year celebrations at your favorite high street retailer have just begun.