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H&M retains top spot as organic cotton user
Mar '13
H&M published its eleventh Conscious Actions Sustainability Report.

Highlights from the report for 2012 are:

- H&M is one of the first and largest fashion companies in the world to make its supplier factory list public.
- H&M is the first fashion retailer in the world to launch a global system to collect old clothes and help them to a new life.
- H&M is the number one user of organic cotton in the world – again.
- H&M raised the support for higher wages and yearly wage reviews for garment workers during personal meeting between Prime Minister of Bangladesh, Sheikh Hasina, and CEO of H&M, Karl-Johan Persson.
- Launch of a cutting edge global water stewardship with WWF which is a game changer in the fashion industry taking the whole supply chain into account.

“We are proud of the achievements we have made during the year. We are transparent about the progress we make and the report is an important part of that. Our customers should feel confident that everything they buy from H&M is designed, manufactured and handled with responsibility for people and the environment”, says Karl-Johan Persson, CEO at H&M.

Together with the launch of the sustainability report, H&M made its supplier factory list public – as one of the first and largest fashion companies in the world. The list covers around 95% of the total production volume. Behind this is a long record of preparatory work to build strong, strategic bonds with our suppliers, allowing us to disclose their names, their factories and even their locations without major concerns about the ongoing competition on the best available production capacity in our industry. By publishing the list, H&M wants to contribute to a more transparent and ultimately more sustainable fashion industry.

H&M is the first fashion retailer to on a global scale offer our customer the opportunity to return old clothes, from any brand and in condition, to our stores. The initiative is foremost an environmental project. H&M wants to reduce the amount of fashion that ends up in landfills and give these clothes a new future. In the long run H&M wants to make new clothes out of them and close the textile loop.

For the second year in a row H&M is the biggest user of certified organic cotton in the world. As well as making major investments in Better Cotton, we plan to further increase our use of organic cotton and gradually increase our use of recycled cotton. We are currently on track of only using sustainable cotton, with11.4% of our cotton now coming from these sources.

“Being one of the biggest fashion companies puts high demand on our sustainability work and we take this responsibility seriously. There are a number of things that stand out such as being the biggest user of organic cotton in the world, being the first fashion retailer to launch a garment collecting initiative globally and promoting transparency by disclosing our supplier factory list”, says Helena Helmersson, Head of Sustainability at H&M.

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