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Jean Machine online store offers new white denim line
22
Mar '13
Jean Machine announces the launch of its Spring-Summer 2013 Collection, available in its entirety on Jean Machine's E-commerce site. Jean Machine's concept is simple: great quality, well-cut men's jeans and clothing staples with an understated approach to style.

Echoing the brand's clean, contemporary aesthetic, Jean Machine jeans are designed in three fits: JM1 (slim), JM2 (straight) and JM3 (relaxed) which form the core of the range. They? are cut from Japanese fabrics, with crisp, understated washes and precision finishing. The concise collection also includes the Daily trouser, a denim jacket, casual shirting and T-shirts, all forming the basis of any modern wardrobe.

Four classic washes are available every season: Raw, Rinse, Aged and Black. SS13 introduces two new vintage blue washes, Haze and Flow, in the core fits. The understated detail and emphasis on quality is obvious throughout.Other key developments for the season include the Frame Jacket, a new hooded summer coat with rubber buttons, in two very subtle colours, Navy and Sand.

White denim for men is a feature of the collection, developed in the new JM-7 trouser as well as the JM2 straight leg jean fit and JM4 denim jacket; two classic wardrobe pieces updated for warmer weather. Mixed denim fabrications in the collection include organic cotton and hemp, always of the highest quality.

Ready-to-wear pieces including the Plain Jumper, in a structured waffle knit and two shirts: the Bank shirt, a plain-fronted button down, and the Post shirt with a hidden inside pocket.

About Jean Machine

In the 1970s, Jean Machine was the definitive denim store on the King's Road in London, famous for providing the best-fitting jeans around. In 2011, it was relaunched as Jean Machine, the men's denim brand, by Chloe Lonsdale, daughter of founder Tony, who wanted to deliver the ease and confidence of the original Jean Machine to a new, modern man.

Jean Machine

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