Home / Knowledge / News / Apparel/Garments / Van Heusen brings stylish detailing to new Chinos line
Van Heusen brings stylish detailing to new Chinos line
25
Mar '13
This Spring Van Heusen reinvents chinos in ways you would never imagine. Meet the chino family you didn’t know existed, the Van Heusen Chino Cousins! You know chinos: Khaki or gray or blue and always semi-formalish. At least that’s what you know. In fact we’ve gone and started an entire family. All on their own. And now they are yours to own.

Great hand feel, combined with stylish detailing makes the collection a perfect wardrobe solution. The different styles of chinos available at Van Heusen stores are: Airchino, Peachino, Alphachino, Jeano and Lino.

Jeano: 

Jeans-Inspired Chinos. Can anything beat a pair of jeans? Turns out there is. A Jeano. Looks every bit like a pair of jeans, just a little more comfortable and way more fashionable. Inspired by jeans these are enzyme washed over dyed chinos which are available in fashionable colours and brings an international flavour with them. More casual than the rest of the chino line, simply for its colours Jeano is young and preppy.

Lino:

Chinos just like linen, just more manageable: The perfect summer gateway calls for the perfect pair of pants. Like a Lino that gets you the lack of a linen trouser with none of the bother of managing it. Slip into a pair and throw a nice easy, cool look. Team it with an engineered shirt tucked in. Finish off with a braided belt. Lino are washed cotton linen chinos. Lino is a perfect answer to the summers. Unlike a linen pyjama, Linois a linen trouser which can be worn anywhere and that’s what makes it special.

Peachino:

Softer than the softest chinos. Chinos have always felt great to the touch. They just haven't felt this great. The Peachino is so soft, Van Heusen is calling it 'second skin'. Soft, comfortable and trendy, the Peachino goes effortlessly with sport plaids. Peachinos are chinos which are fabric peached and enzyme washed to give a better feel. This chino is in satin stretch which gives it an added advantage of comfort and ease.

Alphachino:

Chinos From Milan. Inspired by Italian chic, Alphachino comes in bold, fashionable colours. Goes best with a subtle shirt that the pants do all the talking. Typically Italian, we say. Alphachino is inspired by the Alpha Male, who are dominant leaders, socially aligned and can adapt to situations really quick. The Alphachino boasts and promises the best touch in the market. Available in fashionable colours, one you only get to see on the roads of Milano, Alphachino is an attitude you wear.

Airchino:

Probably the world's lightest chinos. This summer forget your pants, figuratively. Breeze through a hot, summer day in a pair of Airchino - the next best thing to wearing nothing at all. Pair with a crisp white shirt and a smooth pair of oxfords. As the name suggests, Airchino is light weight chino perfect for summer. Available in twill, subtle structures Airchino is a pair of light weight chino perfectly washed to give a great hand feel.

Madura F&L

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search