“Work apparel is a big part of the look and feel of the West Coast Customs brand,” said Ryan Friedlinghaus, founder and CEO of West Coast Customs. “We spend about 80% of our life in workwear, so it's important that we have the best quality and style for the shop. Red Kap manufactures work apparel specific to the automotive market and they understand my business needs. That’s why they are the exclusive work apparel line of West Coat Customs.”
This joint venture brings together two well-respected brands that demonstrate an unmatched level of expertise in the automotive industry. For more than three decades, Red Kap has been the uniform-provider of choice for nearly every major original equipment manufacturer in the country. Friedlinghaus’ fast-growing West Coast Customs empire has earned him well-deserved notoriety among serious car enthusiasts, entrepreneurs, corporations and celebrities who share a passion for automotive craftsmanship.
“At Red Kap, we’re all about “Done Right” and celebrating the people that go the extra mile to do things the right way,” said Chris Holcombe, Vice President and General Manager for Red Kap. “We’re always on the lookout for partners that embody that spirit, so we were thrilled when West Coast Customs came to us for help with their on-air apparel. Ryan and his crew are extremely passionate about what they do, just like us. We’re proud to have them wear the Red Kap name since they represent everything we stand for.”
The WCC shop guys will wear Red Kap’s fastest-selling product in the company’s 80+-year history, the Crew Shirt. With features like innovative ripstop fabric that is 75% stronger than other workwear fabrics and covered buttons that keep paint jobs protected, it is the favorite for any serious car guy.
Lightweight twill cell phone pocket pants and shorts, shop jackets and a no-scratch belt will complete the look. For special events and appearances, crew members will have unique custom work shirts designed specifically for West Coast Customs.
“This partnership helps further cement Red Kap as the go-to brand for automotive apparel,” said David Crace, VP of Marketing for Red Kap. “We’re already the official work shirt of Powerblock TV and the official provider of shop and crew apparel for Richard Childress Racing. Partnering with Ryan and the WCC crew is a natural fit and a great extension for us.”
About Red Kap
Red Kap manufactures comfortable, durable apparel for more than 16 million hard-working professionals and offers unmatched service to approximately 8,000 distributors. For nearly 90 years, the company has provided everything from work shirts and pants to jackets and coveralls for a variety of industries like manufacturing, transportation, and construction while specializing in performance workwear for the automotive industry.
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 29th Apr 2017
European Union (EU) rules are needed to oblige textile and clothing...
Apparel/Garments | On 29th Apr 2017
The forecast for operating income growth in the US over the next 12...
Indian fashion market is growing at a staggering rate
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Md Hanifur Rahman
The level of understanding the job role and organisational requirements...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
"We should not compare India and the West. There are things we do that...
Apparel/Garments | On 28th Apr 2017