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Fullbeauty launches new comfort choice swim bra
28
Mar '13
Full beauty, a revolutionary plus-size lingerie website that is part of OSP Group, has launched the Comfort Choice Swim Bra, designed to offer the perfect support and lift with any style swimsuit.

The new Comfort Choice swim bra by fullbeauty is so smooth that it cannot be seen under a swimsuit. This innovative bra features thin, quick-drying foam cups that dry as fast as a swimsuit, multiple eyelets so that the straps can be hooked countless ways to wear with every swimsuit style, an underwire for lift and shaping, and additional clear straps. The swim bra is made of soft nylon/spandex and is offered in both nude and black.

“Fullbeauty designed the swim bra for women who need extra support to feel more comfortable and relaxed while wearing a swimsuit,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “Swimsuits are one of the most difficult apparel items for a woman to purchase because she wants to find the perfect fit to enhance her curves – the swim bra provides that added touch, making every woman feel beautiful and sexy, regardless of her size.”

The swim bra is an exclusive design of Comfort Choice, a long-standing brand well-known and trusted by fullbeauty and OSP Group’s loyal customers. The extensive collection of Comfort Choice bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world.

Originally launched in September 2011, fullbeauty is a division of the company’s plus-size women’s apparel business and is supported by its expertise in plus-size fit, quality, innovation and service. Fullbeauty features plus size bras (back sizes 36-58 and cup sizes B-N) and lingerie representing the most comprehensive range of brands, styles, sizes and colors available. Proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co.

About OSP Group

OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within (WomanWithin.com), Roaman's (Roamans.com), Jessica London (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), BCO Bargain Catalog Outlet (BCOutlet.com) and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

OSP Group


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