Celko will direct Icebreaker’s global eCommerce strategy and be responsible for building all eCommerce business and digital marketing campaigns. The company currently has online stores in the United States, Canada, New Zealand, Australia and Germany. She will be based at Icebreaker’s US headquarters in Portland, Oregon.
“eCommerce is a critical aspect of Icebreaker’s sales strategy, and we’re thrilled to have Kristen bring her deep retail and digital expertise to our team,” said Jeremy Moon, Founder and CEO of Icebreaker. “She has a proven track record in elevating brands digitally, and we’re excited to have her strengthen and expand our eCommerce capabilities globally.”
Celko is an experienced digital professional with more than 10 years in eCommerce and digital marketing leadership roles in multi-channel retail. Since beginning her career in management consulting with Arthur Andersen, she has held retail leadership positions with Neiman Marcus Online, Under Armour Performance Apparel, UK Based STA Travel Group and most recently David’s Bridal, Inc.
“I'm very excited to become part of an organization with a proven passion for innovation and excellence that is wholly apparent in the product, culture and brand DNA,” said Celko. “Icebreaker has quickly attracted savvy active and lifestyle advocates who are wowed by the performance and comfort of the finest natural merino fibers. I look forward to growing global consumer awareness and affinity for the Icebreaker brand."
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries.
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