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Tom Dixon shows inventive style for Adidas collection
09
Apr '13
Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of a new collaboration between adidas and the renowned British industrial designer Tom Dixon.

Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.

The adidas by Tom Dixon collection uniquely reflects both adidas’ forward-thinking technologies and Dixon’s inventive style. The teaming up of Tom Dixon and adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.

Known for his radical and highly influential selvage aesthetic, Dixon has since the 1980s championed a return to honest materials and British craftsmanship.

In the first instalment of his two-year partnership with adidas, this singular sensibility is expressed in padded parkas that convert to sleeping bags, ‘ultralite’ hoodies that can be zipped into small pouches during travel, and a spectacular modular five-in-one overall design that converts to a coat, jacket, pant, skirt, or short.

Accessories also work double and triple duty as duffle bags convert to suitcases and garment bags to backpacks. The innovative collection offers an exciting glimpse at the future of Sport Style.

Adidas


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