Founded by former Ford model Jarret Willis and fashion maven Crystal Smith, Blue 1 located at 124 Main Street in Westhampton Beach, NY opened its doors in March of 2007. With a growing fan base, Blue 1 is in the process of opening a second store this year.
"We see New York as a focal point where new trends and styles emerge and are dispersed to the rest of the World," said Ollie Amhurst - President and CEO of Lot78. "Expanding our brand reach in New York with Blue 1 is a key move towards establishing Lot78 as a premier luxury brand in the region and throughout the World."
About Lot78, Inc.
Lot78, Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel – retailing under the brand name "Lot78" in five continents, including: North America, Europe, Asia, Australia, and South America. Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.
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