Among the changes fans will see are uniforms that portray a coherent theme throughout all sports; consistent use of Cal’s blue and gold colors across a wide range of platforms from uniforms and team performance gear, to signage and advertising; as well as a new Bear logo.
One significant element will not be altered: the Golden Bears’ most enduring and iconic mark – the script Cal – will continue as the primary logo for all of the University’s intercollegiate athletic teams.
“We feel we have developed guidelines that respect Cal’s strong tradition and universally-recognized marks,” Director of Athletics Sandy Barbour said. “At the same time, we realize that we need to create a look designed to evolve with our changing world.
"Through a nearly two-year process, we examined the attributes that define our department and its values, including such words as innovation, character, excellence and commitment. These are the characteristics we want associated with Cal Athletics, and they have helped define our new visual identity.”
Cal Athletics collaborated with the Nike design team to create the new brand identity. The core elements of the unified identity include logo, color and type usage designed to be flexible and keep pace with the athletic department’s evolving needs.
“We have a long history and great partnership with Cal, and it has been exciting to help them achieve their goal of building longevity and consistency across their brand.” said Todd Van Horne, Nike’s Global VP and Design Director for Nike Football.
Cal’s blue and gold colors remain but will now be used across programs to create consistency among team uniforms where variations have developed over time. A third color – gray – will be introduced in some cases to accent Cal’s traditional shades.
The distinct Cal script logo remains the primary mark for the Golden Bears and serves as the main visual identifier.
“Our script logo is recognized around the world by alumni and fans, so we felt it was important to maintain the equity it has built,” Barbour said. “We have worked to embrace the aspects of our visual brand that are firmly entrenched in our department’s culture, while coming up with new marks in areas where we haven’t been as consistent or developed a strong brand presence.”
One example is the Golden Bear logo, where a wide variety of shapes and sizes have been used over the years. In their place will be a single new bear mark portraying a powerful, intelligent force that pays homage to the traditional mascot Cal used more than 100 years ago.
To help build a coherent look for a wide variety of athletic communications, a custom font was designed. Unique word marks for California and Golden Bears using the font form a clear and consistent identity.
Many of the older Cal marks, such as drawings of Oski, are enduring images for Golden Bear fans and will remain available on a wide range of items, such as T-shirts and sweatshirts, but Cal's team uniforms and performance apparel will leverage the updated identity.
Textiles | On 25th Oct 2016
At its first meeting for the cotton season 2016-17, the Cotton...
Apparel/Garments | On 25th Oct 2016
A majority of the retailers in the UK consider US to be their most...
Orange O Tec
Contemporary industry is paying more and more attention to the...
Global Organic Textile Standard
‘GOTS is a very efficient supply chain management tool, especially for...
Dow Microbial Control
'Silvadur is most rapidly adopted in areas where hygiene-conscious and...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Apparel/Garments | On 21st Oct 2016