Home / Knowledge / News / Apparel/Garments / Marimekko to open three new stores in China
Marimekko to open three new stores in China
11
Apr '13
In 2012, Marimekko signed a partnership contract with Hong Kong-based Sidefame with the objective of opening a total of 15 Marimekko stores in China by the end of 2016. The first of these was opened in Hong Kong in May 2012 and this year will see the opening of three new stores.

The first Marimekko stores in mainland China will open in Beijing and Shanghai during the summer. The Beijing store will be located in Sanlitun Village in the Chaoyang district and the Shanghai store in the brand-new International APM mall on the popular Huaihai shopping street.

Close to the year end, the second Marimekko store in Hong Kong will open in the Elements mall situated directly above the Kowloon MTR Station. All the three new locations are highly attractive shopping and leisure centres which house a wide mix of renowned fashion and design shops.

Mika Ihamuotila, President and CEO: “Marimekko’s sales trend in the Asia-Pacific region has continued to be extremely strong. We began to make our way into the hearts of the Chinese people last year: the first Marimekko store was opened in Hong Kong in May and we were, to our knowledge, the first in the world to hold a fashion show in Shanghai’s People's Park at the end of the autumn. At the same time, we were also showcased at an exhibition entitled ‘Design Colours Life - Contemporary Finnish Design and Marimekko’ at the Shanghai Museum of Contemporary Art.

On the basis of the positive feedback we have received in Hong Kong and Shanghai, we believe that the new stores opening this year will be successful. Our objective is to build the Marimekko brand and store network systematically on a solid foundation. The enormous Chinese market clearly has room for new and attractive Nordic design brands, and I am convinced that the unique colours and patterns of Marimekko will provide a fascinating breath of fresh air for Chinese consumers.”

In 2013, Marimekko will continue to expand its operations in all its main market areas, Northern Europe, North America and the Asia-Pacific region. The intention is to open a total of 15 to 24 Marimekko stores and shop-in-shops this year. The main thrust in the expansion is on opening retailer-owned Marimekko stores and shop-in-shops. Moreover, the company will invest in developing the business of the stores it opened in 2012. In the Asia-Pacific region, the main emphasis in expansion is on China and Japan.

Marimekko Corporation


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search