Home / Knowledge / News / Apparel/Garments / Frederick's celebrates 67 years of black lingerie
Frederick's celebrates 67 years of black lingerie
12
Apr '13
When Frederick Mellinger founded Frederick's of Hollywood in 1946, he wasn't afraid to take risks. He established a reputation for pushing fashion boundaries when he introduced black lingerie to the United States.

It would become one of the intimate apparel industry's most coveted, must-have staples. To honor the heritage of fashion's favorite unmentionable, Frederick's is celebrating 67 years of black lingerie.

In commemoration of the anniversary, the lingerie purveyor is hosting a specially curated online shop, The Black Lingerie Legacy Collection. The selection is a testament to the vision and creativity that established the Frederick's name as a preeminent brand in intimate apparel.

The Black Lingerie Legacy Collection features some of Frederick's most popular styles. The look and feel is luxurious. The fit is perfection. The designs are ultra-sexy.

To illustrate the evolution of black lingerie from a naughty taboo to a staple in every stylish woman's wardrobe, Frederick's has engaged four West Coast fashion bloggers to participate in the "Black Lingerie Blogger Challenge". 

Each blogger was given items from the Legacy Collection and challenged to style them as outerwear. Frederick's is also releasing a must-see video which pays homage to 67 years of seductive black lingerie.

"We are very proud of our heritage," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "It's exciting to be able to claim such a groundbreaking moment in fashion history."

About Frederick's of Hollywood

Since 1946, Frederick's of Hollywood has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 112 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

Frederick's Of Hollywood


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search