Home / Knowledge / News / Apparel/Garments / Frederick's celebrates 67 years of black lingerie
Frederick's celebrates 67 years of black lingerie
Apr '13
When Frederick Mellinger founded Frederick's of Hollywood in 1946, he wasn't afraid to take risks. He established a reputation for pushing fashion boundaries when he introduced black lingerie to the United States.

It would become one of the intimate apparel industry's most coveted, must-have staples. To honor the heritage of fashion's favorite unmentionable, Frederick's is celebrating 67 years of black lingerie.

In commemoration of the anniversary, the lingerie purveyor is hosting a specially curated online shop, The Black Lingerie Legacy Collection. The selection is a testament to the vision and creativity that established the Frederick's name as a preeminent brand in intimate apparel.

The Black Lingerie Legacy Collection features some of Frederick's most popular styles. The look and feel is luxurious. The fit is perfection. The designs are ultra-sexy.

To illustrate the evolution of black lingerie from a naughty taboo to a staple in every stylish woman's wardrobe, Frederick's has engaged four West Coast fashion bloggers to participate in the "Black Lingerie Blogger Challenge". 

Each blogger was given items from the Legacy Collection and challenged to style them as outerwear. Frederick's is also releasing a must-see video which pays homage to 67 years of seductive black lingerie.

"We are very proud of our heritage," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "It's exciting to be able to claim such a groundbreaking moment in fashion history."

About Frederick's of Hollywood

Since 1946, Frederick's of Hollywood has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 112 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

Frederick's Of Hollywood

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search