The Milenka jumpsuit, as recently worn by Nicole Scherzinger and the Addison Metallic bomber were the items most desired by the attendee’s, with the Premium range also causing excitement. The rails were looked over by Rosie Fortescue, as well as the Stylists to Nicole Scherzinger and the Saturdays to name a few.
Social media was heavily embraced on the day, evident by the display of hashtags around the venue, the guests being asked to give their Twitter handle upon arrival and Instagram being used to capture the unfolding activities throughout the day. A selfiestation was included where photos could be taken in a large mirror and large touch screen computers were stationed so that the website could be accessed at any point.
A section was set up with thousands of studs, fabric pens, lace and retro patches so that visitors could customise a Missguided basic to take away with them. All of the press and stylists got involved and many pairs of denim shorts, oversized t-shirts and vests were studded up in an array of designs. This proved very popular with the fashion editors who were able to have total creative freedom and create a piece that could be their staple throughout SS13, with some stylists taking customised pieces away for their clients.
Meanwhile London Caterers, ‘Check On’ provided mini size snacks throughout the day; venison burgers, macaroni cheese, hotdogs and cocktails were all served on a silver platter whilst the guests chatted about the new collections and explored the venue.
When the sun went down, the house was converted into a party atmosphere, with a DJ spinning upbeat tracks whilst Kopparberg’s were being chilled ready for the arrival of Missguided’s loyal Bloggers.
Many of the bloggers wore Missguided pieces to the event, showcasing their love of the brand whilst they had a look at the new pieces and met the in-house team.
They were treated to a Model Dress-Up challenge; an opportunity for them to style up a hot Australian model in the latest Missguided pieces and then a mini-photoshoot took place – allowing the bloggers to have a peak into the world of styling.
The Customisation station was also a buzz of activity, with the girls sketching, studding and adding patches to pieces, many working together to create amazing designs whilst having a gossip and singing along to the DJ’s tracks.
Textiles | On 28th Jun 2017
The Goods and Services Tax (GST) is at long last all set to be rolled ...
Textiles | On 28th Jun 2017
Indian government is probing anti-dumping allegations against a...
Apparel/Garments | On 28th Jun 2017
Raymond, Indian textiles and apparel major, has decided to invest Rs...
Dow Microbial Control
'Silvadur is most rapidly adopted in areas where hygiene-conscious and...
Fashion industry likely to remain labour-intensive in coming years
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Aditi Somani specialises in luxury fusion wear with international cuts and ...
"Now we can see the Russian trend in international fashion. And Russian...
"We should not compare India and the West. There are things we do that...