Home / Knowledge / News / Apparel/Garments / Fashion Brand Missguided showcases latest SS13 line
Fashion Brand Missguided showcases latest SS13 line
Apr '13
On Tuesday 26th March Missguided.co.uk held a ‘house party’ style press day in a rustic vintage venue in London. The day was an opportunity for Stylists, Celebrities and Press to take a look at what the in-house Design team at Missguided have created for SS13. The main trends showcased were Monochrome, Sports Luxe, Festival Vibes, Holiday Shop/Ibiza style and Women's Bikinis at Missguided. The brand’s first Premium range was also previewed, which included heavily embellished high quality separated and dresses which will be sold at a higher price point.

The Milenka jumpsuit, as recently worn by Nicole Scherzinger and the Addison Metallic bomber were the items most desired by the attendee’s, with the Premium range also causing excitement. The rails were looked over by Rosie Fortescue, as well as the Stylists to Nicole Scherzinger and the Saturdays to name a few.

Social media was heavily embraced on the day, evident by the display of hashtags around the venue, the guests being asked to give their Twitter handle upon arrival and Instagram being used to capture the unfolding activities throughout the day. A selfiestation was included where photos could be taken in a large mirror and large touch screen computers were stationed so that the website could be accessed at any point.

A section was set up with thousands of studs, fabric pens, lace and retro patches so that visitors could customise a Missguided basic to take away with them. All of the press and stylists got involved and many pairs of denim shorts, oversized t-shirts and vests were studded up in an array of designs. This proved very popular with the fashion editors who were able to have total creative freedom and create a piece that could be their staple throughout SS13, with some stylists taking customised pieces away for their clients.

Meanwhile London Caterers, ‘Check On’ provided mini size snacks throughout the day; venison burgers, macaroni cheese, hotdogs and cocktails were all served on a silver platter whilst the guests chatted about the new collections and explored the venue.

When the sun went down, the house was converted into a party atmosphere, with a DJ spinning upbeat tracks whilst Kopparberg’s were being chilled ready for the arrival of Missguided’s loyal Bloggers.

Many of the bloggers wore Missguided pieces to the event, showcasing their love of the brand whilst they had a look at the new pieces and met the in-house team.

They were treated to a Model Dress-Up challenge; an opportunity for them to style up a hot Australian model in the latest Missguided pieces and then a mini-photoshoot took place – allowing the bloggers to have a peak into the world of styling.

The Customisation station was also a buzz of activity, with the girls sketching, studding and adding patches to pieces, many working together to create amazing designs whilst having a gossip and singing along to the DJ’s tracks.


Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search