Home / Knowledge / News / Apparel/Garments / 'Chinese clothing firms should start their own brands'
'Chinese clothing firms should start their own brands'
Apr '13
Some Chinese designers presented their own designer brands at the China International Fashion Week held last month in Beijing.
Industry experts are now advising the Chinese clothing firms to start making their own brands in collaboration with these designers for their own independent design.
At present, Chinese consumers are easily being affected by Western designs and concepts due to lack of domestic designs. In fact, the lack of domestic designers is one of the important reasons for China not having world-class clothing brands in spite of the country being the biggest exporter of textiles and garments.
According to experts, there is need for Chinese companies to produce their own new refreshing designs with unique characteristics, and widely disseminate the same through appropriate marketing tools.
The huge demand for clothing in China gives a big scope for self-dependent brands and local designers, as it will be easier for them to understand the spending habits of Chinese consumers and they would be able to more easily grasp fashion trends in China, compared to international brands.
However, Chinese apparel enterprises would have to exude confidence in themselves and their brands and pass the same to consumers, opine experts.

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search