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Uniqlo opens unique concept gallery
12
Apr '13
UNIQLO are pleased to announce the opening of UT POP-UP! LON, a unique concept gallery space dedicated to their eponymous clothing category, UT (UNIQLO T-shirt).

UT POP-UP! LON will open to the public from Friday 19th April to Saturday 27th April located at The Hoxton Gallery at the Arch on Kingsland road. The gallery also sees in the launch of the new UT CAMERA app.

UT began in 2003 and encompasses the UNIQLO LifeWear concept, allowing the wearer’s personality to shine through and express individuality. UT brings fun and the freedom of expression to the simple t-shirt.

UT CAMERA

As part of the initiative, UNIQLO have just launched UT CAMERA, a new smartphone video app that turns two second personal looped video portraits into animation.

Users can download the UT CAMERA app from the app store to their smartphone (iPhone and Android) to create their video. The video can then be uploaded to the official UT website ut.uniqlo.com for those wearing a UT, and to Facebook and Twitter for all users.

UT POP-UP! LON

UNIQLO UK partners with VICE to present two weekends of events dedicated to two special themes close to the heart of UT: ART and MUSIC. The ART weekend shapes itself around the legendary artists Keith Haring and Jean Michel-Basquiat.

The MUSIC weekend is set to promote the limited edition UT contents for Spring / Summer '13 of Rhythmic Textile, MTV, and the UTGP competition category of t-shirt designs inspired by Madonna, David Bowie, AC/DC, Kiss, Sex Pistols and The Who.

Each weekend UT POP-UP! LON will have art installations from renowned London-based artists Damian Weighill and Dan Freeman on the two themes, as well as a pop-up store and events.

The UT POP-UP! LON is part of a global UT POP-UP! initiative taking place in various UNIQLO cities – Tokyo, New York, Paris and Singapore. Just opened, the UNIQLO TYO POP-UP! store is the largest ever UT store. Located at Tokyo’s Shibuya station, the old former platforms are lined with more than 12,000 UTs in over 1,000 different designs.

Uniqlo


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