Home / Knowledge / News / Apparel/Garments / Alvanon & Hohenstein launch technical fit mannequins
Alvanon & Hohenstein launch technical fit mannequins
17
Apr '13
The world’s leading apparel sizing and fit expert, Alvanon, in collaboration with Germany’s most prestigious and respected independent research and testing institution, the Hohenstein Institute, have developed and launched the ‘AlvaForm Hohenstein Series’, a new range of technical fit mannequins that will enable garment suppliers to make better fitting clothes for consumers in Germany and across Northern and Eastern Europe. The AlvaForm Hohenstein Series is based on a new ‘de facto’ optimum fit standard derived from the compilation and analysis of 3D body scan measurements and health data from over 25,000 men and women aged between 30 to 55 in Germany and Northern/Eastern Europe.

The accuracy of the new AlvaForm Hohenstein Series will significantly improve the fit experience for consumers and will boost conversion and sell-through rates for retailers, while reducing returns and increasing consumer brand loyalty. Adopting the new standard will also result in more consistent and efficient production and execution of fit for brands and retailers in their factories and throughout their global supply chains.

The AlvaForm Hohenstein Series accurately and realistically represents the dominant body shape and posture characteristics of 30 to 55 year old men and women in Northern and Eastern Europe and will complement Alvanon's existing EU Series of forms launched in 2011 for the younger 20 to 35 year-old consumer demographic. The new AlvaForm Hohenstein Series of forms is available to order with immediate effect.

Commenting on the collaboration Dr Andreas Schmidt, director of the department function and care, Hohenstein Institute said: “The Hohenstein Institute in Germany has been pleased to work in collaboration with Alvanon on this important morphological sizing initiative. The collaboration combines Alvanon’s extensive database of relevant 3D body scans and statistical analysis with Hohenstein’s robust research validation methodologies. The resulting AlvaForm Hohenstein Series will have significant implications for the way garments are sized and manufactured for the German market and throughout Northern and Eastern Europe.”

Ed Gribbin, president of Alvanon, Inc. explained: “There is no official, existing standard for fit in the EU to cover the more mature consumer body shape and most brands and manufacturers are still relying on decades old standards, inconsistently tweaked or adjusted based on anecdotal customer feedback.” He continued; “The new Alvanon Hohenstein standard will be available with immediate effect to any brand, retailer or manufacturer, with the hope that it serves as the new, more accurate, 'de-facto' standard for apparel fit in Germany and across Northern and Eastern Europe.”

Alvanon

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search