The accuracy of the new AlvaForm Hohenstein Series will significantly improve the fit experience for consumers and will boost conversion and sell-through rates for retailers, while reducing returns and increasing consumer brand loyalty. Adopting the new standard will also result in more consistent and efficient production and execution of fit for brands and retailers in their factories and throughout their global supply chains.

The AlvaForm Hohenstein Series accurately and realistically represents the dominant body shape and posture characteristics of 30 to 55 year old men and women in Northern and Eastern Europe and will complement Alvanon's existing EU Series of forms launched in 2011 for the younger 20 to 35 year-old consumer demographic. The new AlvaForm Hohenstein Series of forms is available to order with immediate effect.

Commenting on the collaboration Dr Andreas Schmidt, director of the department function and care, Hohenstein Institute said: “The Hohenstein Institute in Germany has been pleased to work in collaboration with Alvanon on this important morphological sizing initiative. The collaboration combines Alvanon’s extensive database of relevant 3D body scans and statistical analysis with Hohenstein’s robust research validation methodologies. The resulting AlvaForm Hohenstein Series will have significant implications for the way garments are sized and manufactured for the German market and throughout Northern and Eastern Europe.”

Ed Gribbin, president of Alvanon, Inc. explained: “There is no official, existing standard for fit in the EU to cover the more mature consumer body shape and most brands and manufacturers are still relying on decades old standards, inconsistently tweaked or adjusted based on anecdotal customer feedback.” He continued; “The new Alvanon Hohenstein standard will be available with immediate effect to any brand, retailer or manufacturer, with the hope that it serves as the new, more accurate, 'de-facto' standard for apparel fit in Germany and across Northern and Eastern Europe.”

Alvanon